Anda Seat sponsors Fnatic Sam Matthews, Founder and CEO of Fnatic, discussed the partnership in a release: “At Fnatic, our goal is to seek out, level up and amplify every gamer on the planet, and with AndaSeat we have found the perfect partner to achieve this through the creation of the Fnatic Edition Anda Seat chair.
BMW partners with Fnatic Munich. The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a field that’s been continuously growing in popularity, especially among the next-generation target group. As far back as 2017, BMW first attracted attention in the world of virtual sports as the official partner of the European League of Legends finals in Paris. And by 2019 and the successful SIM Racing season concluded by the BMW SIM LIVE premiere at BMW Welt in Munich, BMW had firmly moved into being a major player in esports. But above all, the BMW brand now supports some of the most influential and successful esports teams and strives to promote the esports discipline as a whole.