Acronis signs deal with Force India F1 This technical partnership also sees Force India’s operations office at Silverstone renamed as the Acronis Mission Control Centre. This is where the team’s factory support engineers will access the huge amounts of data generated trackside. The technology challenges facing Force India are common to most racing teams, such as tight schedules, cyber threats, efficient data protection, and the ability to process big data (telemetry) to refine performance. The partnership solves these challenges for the team and allows Acronis to showcase its backup technology, storage solutions, and AI-based protection against ransomware, Acronis Active Protection, on the world stage in an ultra-competitive environment. Formula One is a data-driven sport. It generates significantly more data than other sports – each team produces several hundred terabytes of data in a season. Teams rely on huge data centres full of computers that need protecting, which is where Acronis and its software solutions play a crucial role. Acronis sees a natural fit for its data protection solutions in the motorsport industry and especially in Formula One. Otmar Szafnauer, Chief Operating Officer: “Our partnership with Acronis addresses our data management measures and gives us the confidence that our information is managed in a safe and secure manner. It’s a mutually beneficial partnership because we will demonstrate the capabilities of Acronis’ data protection and storage solutions, while also giving Acronis insights into the needs of the motorsport industry. John Zanni, President of Acronis: “We are proud to form a partnership with Sahara Force India. Acronis innovative technology fully meets the requirements of motorsport teams, offering fast, easy, and reliable protection of data when it matters most. We’re looking forward to a productive season together.”
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Diageo sponsors Force India F1 <p>Force India will run Johnnie Walker branding in Formula 1 next season as part of a new multi-year deal, Autosport has learned.<p>The Diageo alcohol brand has been in F1 since 2005, when it joined forces with McLaren.<p>After celebrating a 10-year partnership with the team it extended its deal in early-2016, with next year the final season of that agreement.<p>That means Johnnie Walker branding will feature on both Force India and McLaren cars in 2017, although it is expected to be more prominent on the cars of the Silverstone-based team.<p>Diageo, which in recent years has acquired a controlling stake in Mallya's former business United Spirits, has been involved with Force India through its Smirnoff brand since 2014.<p>Johnnie Walker logos will replace Smirnoff on Force India's cars for next year.<p>Force India enjoyed its best F1 season in 2016, finishing fourth in the constructors' championship for the first time, two places ahead of McLaren.
Levi Strauss & Co. signs deal with Force India F1 Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation - the same values on which our sport is built. We look forward to a successful partnership.”