Diageo signs deal with Force India F1 <p>Force India will run Johnnie Walker branding in Formula 1 next season as part of a new multi-year deal, Autosport has learned.<p>The Diageo alcohol brand has been in F1 since 2005, when it joined forces with McLaren.<p>After celebrating a 10-year partnership with the team it extended its deal in early-2016, with next year the final season of that agreement.<p>That means Johnnie Walker branding will feature on both Force India and McLaren cars in 2017, although it is expected to be more prominent on the cars of the Silverstone-based team.<p>Diageo, which in recent years has acquired a controlling stake in Mallya's former business United Spirits, has been involved with Force India through its Smirnoff brand since 2014.<p>Johnnie Walker logos will replace Smirnoff on Force India's cars for next year.<p>Force India enjoyed its best F1 season in 2016, finishing fourth in the constructors' championship for the first time, two places ahead of McLaren.
Levi Strauss & Co. partners with Force India F1 Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation - the same values on which our sport is built. We look forward to a successful partnership.”
Skullcandy sponsors Force India F1 Sahara Force India is pleased to announce the beginning of a partnership with Skullcandy, the original performance and lifestyle audio brand. The multi-year deal will see Skullcandy supply the team with headphones for use during the season, while the Skullcandy logo will be visible on the rear element of the side pod and on all garage headsets. From a product development standpoint, getting exposure to how Sahara Force India works on extremely compressed schedules with high performance parts also represents a unique opportunity for Skullcandy.
Interproteccion signs deal with Force India F1 Inter is major player in the insurance market in Mexico and Latin-America with over 35 years of experience delivering bespoke products to its clients. The association with Sahara Force India demonstrates Inters desire to continue building its international business base by capitalising on the unique global reach of Formula One.Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: We are extremely pleased to welcome Inter to the Sahara Force India family. This partnership highlights the growing global appeal of our brand, a trend reflected by the interest generated by our team launch in Mexico City. This multi-year deal is another important step in our long-term strategy to continue moving towards the front of the grid.Juan Ignacio Casanueva, CEO of Inter: Inter is committed to the highest standards with both our clients and our partners - a philosophy that is reflected by the approach of Sahara Force India. The way the team has opened up to Mexico in recent years shows how they, too, believe in the strength of this market and in the role the country can play on the world stage. We have a long history of supporting Mexican talent in various categories of motorsport so its exciting to partner with a team with a Mexican driver in the year that Formula One returns to Mexico City after a 23-year absence. We are excited to be part of Sahara Force India's journey and we are looking forward to sharing in the teams success in the coming seasons.PaddockTalk Perspective
NEC Corporation signs deal with Force India F1 “Starting our season in Melbourne with both cars in the points was the ideal way to open our 2015 account. Those seven points were an important reward for all the hard work of everyone in the team over the winter and gives us something to build upon as we head for Malaysia.