FXTM signs deal with Force India F1 FXTM provides expert knowledge in the fluctuating and fast-moving world of financial markets, ensuring that their clients and business partners invest their time wisely. Since 2011, their state-of-the-art trading tool has established itself as a leader in this competitive market.
Diageo signs deal with Force India F1 <p>Force India will run Johnnie Walker branding in Formula 1 next season as part of a new multi-year deal, Autosport has learned.<p>The Diageo alcohol brand has been in F1 since 2005, when it joined forces with McLaren.<p>After celebrating a 10-year partnership with the team it extended its deal in early-2016, with next year the final season of that agreement.<p>That means Johnnie Walker branding will feature on both Force India and McLaren cars in 2017, although it is expected to be more prominent on the cars of the Silverstone-based team.<p>Diageo, which in recent years has acquired a controlling stake in Mallya's former business United Spirits, has been involved with Force India through its Smirnoff brand since 2014.<p>Johnnie Walker logos will replace Smirnoff on Force India's cars for next year.<p>Force India enjoyed its best F1 season in 2016, finishing fourth in the constructors' championship for the first time, two places ahead of McLaren.
Levi Strauss & Co. partners with Force India F1 Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “It’s exciting to welcome the Levi´s® Brand to the Force India family. It’s a brand known across the world and ideally placed to benefit from Formula One’s global reach and exposure. Each pair of Levi’s® jeans is the product of a long history of creativity and innovation - the same values on which our sport is built. We look forward to a successful partnership.”
Skullcandy signs deal with Force India F1 Sahara Force India is pleased to announce the beginning of a partnership with Skullcandy, the original performance and lifestyle audio brand. The multi-year deal will see Skullcandy supply the team with headphones for use during the season, while the Skullcandy logo will be visible on the rear element of the side pod and on all garage headsets. From a product development standpoint, getting exposure to how Sahara Force India works on extremely compressed schedules with high performance parts also represents a unique opportunity for Skullcandy.