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Gran Fondo Experienza



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Property Summary
Targeting 30 million cyclists in the US's top retail markets, the 8 city Fondo series offers a ride/festival experience appealing to both serious and recreational cyclists. Using the same event production company as the Rock n Roll Marathon series, riders are guaranteed a top caliber event no matter where they join the tour. Registrants are able to select from 25-, 50- or 100-mile courses to challenge themselves and reach new fitness goals and finish their day with a celebratory extravaganza of Italian food and beverages. No detail is overlooked in providing participants with a fully-supported, energizing and inspiring event. The series has been built through the amalgamation of single cycling events in major markets and builds upon established relationships with the local cycling communities and bike shops, as well as digital audiences and cycling media, to create a unified, top-flight experience that spans the country and offers riders their choice of one or more events over the May to December timeframe. Sponsorships range : Title, National, Regional and local partner with category exclusives. Activation elements include: Start/Finish Line Branding, VIP / Hospitality Zone, Rest/Refuelling Stations, Digital Campaigns, Participant Swag Bags/Medals, Cycling Expo, Sunday Recovery Packages and more. Custom Retail Activation programs have been designed for automotive, wireless and select CPG categories. Markets: Dallas, San Jose, Denver, Santa Rosa, Los Angeles, Miami, Scottsdale, Los Cabos. Title sponsorship low six-figure for all eight markets. Green field opportunity with no preceding title or legacy sponsor imprint to overcome. Opportunity to bundle with Elite event ' King of the Toll' along the scenic 73 toll road through Orange County, targeting professional and experienced amateur cyclists from all over the world.

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