Heineken partners with Heineken Cup The Heineken Cup (known as the H Cup in France due to restrictions on alcohol sponsorship) was one of two annual rugby union competitions organised annually by European Rugby Cup from 1995 to 2014. The tournament involved leading club, regional and provincial teams from the six International Rugby Board (IRB) countries in Europe whose national teams compete in the Six Nations Championship: England, France, Ireland, Italy, Scotland and Wales. In addition to these six countries, Romania competed in the inaugural tournament, but did not feature afterwards. Teams that did not qualify for the Heineken Cup entered the second tier competition, the European Challenge Cup.
Adidas sponsors Heineken Cup Under the agreement signed with ERC, organisers of both the Heineken Cup and newly titled Amlin Challenge Cup, Adidas will provide the official match ball for both European tournaments, as well as referee apparel, adding to its top-end rugby partnerships. The company currently sponsors the New Zealand Rugby Union and All Blacks team along with the British and Irish Lions, two time Heineken Cup Champions Munster and Stade Français.
Bank of Ireland partners with Heineken Cup BANK of Ireland and the Irish Independent, the newspaper that does the most to support small business, are launching a new competition that could put the name of your company on the jerseys of the Leinster or Munster rugby teams in two Heineken Cup games. Share Go To