Unifirst signs deal with Hendrick Motorsports “It’s a cool place to win at because we’re so close to home and a lot of the Hendrick Motorsports team members come out to the track to cheer us on,” Kasey Kahne said. “So it’s always a little extra special when a Hendrick Motorsports car ends up in Victory Lane at Charlotte.”
SunEnergy1 signs deal with Hendrick Motorsports "We at SunEnergy1 are more than thrilled to be joining Hendrick Motorsports for several years," said Kenny Habul, founder and CEO of SunEnergy1. "It is a privilege to be on the No. 24 Chevrolet and support a driver like Chase Elliott, one of NASCAR's rising stars. The Hendrick Motorsports family is a symbol of excellence and integrity. There is no better fit for SunEnergy1 in the sport."
Quicken Loans signs deal with Hendrick Motorsports Quicken plans to be a primary sponsor for three races and an associate sponsor for the remaining events on the 2016 calendar. One of the primary races will be part of a joint promotion with Hendrick Automotive Group, according to a news release provided by the Detroit-based retail mortgage lender.
Microsoft sponsors Hendrick Motorsports NASCAR provides a proving ground for Microsoft June 22, 2015, Kenny Bruce, NASCAR.com Like Share Sanctioning body, Hendrick Motorsports partner with technology leader RELATED: Official releaseMicrosoft's involvement in NASCAR, which has grown steadily in recent years, has taken a giant step forward with Monday's announcement that the Fortune 500 company is now an Official Technology Partner of NASCAR as well as a major technology partner of Hendrick Motorsports. According to officials with both the sanctioning body and the Redmond, Washington-based tech company, NASCAR and Hendrick Motorsports will adopt the Windows 10 and Microsoft Azure cloud computing platforms "to deliver technology solutions to help improve performance on and off the track." To support the launch of the Windows 10 operating system, the HMS No. 88 Chevrolet of driver Dale Earnhardt will carry a special Microsoft Windows 10 paint scheme for this weekend's Sprint Cup Series race at Sonoma Raceway, the Toyota/Save Mart 350, as well as the Pennsylvania 400 at Pocono Raceway scheduled for Aug. 2. Windows 10 is scheduled for launch July 29. "You've heard Brian (France, NASCAR Chairman and CEO) talk about this rush to innovation," Steve Phelps, Chief Marketing Officer for NASCAR, said. "A lot of that innovation is through technology. ... "This is another opportunity to showcase that NASCAR is a great place for business for sure, but also for technology companies to come in and prove that their technologies are helping our sport." RELATED: France says NASCAR aggressively 'embracing technology'Ultimately, Phelps said, such collaborations will help "get the fans closer to the sport and engage them more" in addition to providing the necessary tools and technology "to help on the competition side ... whatever those things might be that ultimate bring better racing to the fans. "What exactly that looks like at this point is still in development; we're still having discussions," Phelps said. "It's in our best interest to try to get there, and they certainly want that. They want to use NASCAR as a marketing platform to try and reach new customers and obviously this Windows 10 opportunity and using NASCAR as a platform is a really important start for us." NASCAR officials began using a Windows mobile inspection application last year to improve and streamline the inspection process. RELATED: Microsoft streamlines inspection process"We started our relationship with NASCAR some time ago and now were a moving that into a relationship with Hendrick Motorsports," said Jeremy Korst, GM, Windows Product Marketing, said. "It is important to us because it allows us to show other business customers in a sport as challenging and as technologically driven as NASCAR, that what the teams are doing trackside and throughout their processes demonstrate how Microsoft can bring that type of solution to such a challenging situation. Telling other customers about that is important to us. Demonstrating that 'hey if this works for Hendrick and NASCAR, it's going to work for a lot of other organizations outside of the sport as well.' "We see it as a tremendous opportunity to leverage Microsoft and Windows technology as part of the sport going forward. There is a lot more work to do, but we're excited about what we're going to be doing in the near term." Microsoft began its NASCAR involvement in 2008, as a team sponsor affiliated with BAM Racing. The alliance with Hendrick, and specifically Earnhardt Jr., marks its return from a team perspective. HMS has won 11 NASCAR Sprint Cup Series titles and currently fields entries for Jeff Gordon, Jimmie Johnson and Kasey Kahne, in addition to Earnhardt Jr. "For us, the first phase is adopting the new Windows 10 operating system across Hendrick Motorsports," said Doug Duchardt, General Manager for HMS. "The next phase (will involve) how we can apply Microsoft technology to our business side and also to our competition side. We have a small amount of time to make important decisions at the track so anything we can do to work on how to make those decisions quicker and more accurately we look at. "Microsoft has the technology and the capability to get there. ... They are one of the top technology companies in the world and we're very honored that they chose Hendrick Motorsports to partner with." Windows 10 will be available as a free upgrade for qualified Windows 7 and Windows 8.1 devices. Tags
Napa Auto Parts signs deal with Hendrick Motorsports It didn't take long for NAPA Auto Parts to look into the future and see that Chase Elliott was the sponsor's driver. Tuesday night in Las Vegas during the NAPA Expo dealer meeting, it was announced that NAPA will sponsor Elliott and the No. 24 Hendrick Motorsports NASCAR Sprint Cup Series Chevrolet for three years, starting in 2016, when Elliott replaces Jeff Gordon. NAPA will be Elliott's primary sponsor in 24 Sprint Cup races, including the Daytona 500, during the 2016-18 seasons, and an associate sponsor in the other races. Hendrick Motorsports said Elliott's remaining sponsor lineup will be revealed at a later date. Last year, NAPA sponsored Elliott as he became the youngest champion in NASCAR Touring Series history, by claiming the NASCAR XFINITY Series title. And the auto parts company continued that deal into this year, along with sponsoring Elliott in a limited Sprint Cup schedule that will see him compete in five points races and one non-points event. Elliott will race next week in the Sprint Showdown race at Charlotte Motor Speedway, where he will attempt to qualify for the NASCAR Sprint All-Star Race. He will also run in the Coca-Cola 600 on May 24, the Brickyard 400 in July and the Southern 500 on Labor Day weekend. "This is a very exciting time for the NAPA Family," Gaylord Spencer, senior vice president of marketing for NAPA, said in a statement. "Chase continues to represent our brand in a terrific way, and we couldn't be more pleased to take our association with him to the next level. We look forward to working with Chase, the No. 24 team and everyone at Hendrick Motorsports." "We have an incredible opportunity with NAPA, both on and off the track," said Rick Hendrick, owner of Hendrick Motorsports. "Our organizations work extremely well together and share many of the same values. The program already has a ton of positive momentum, and we want to carry that into 2016 with great performance in all areas of the business. We take a lot of pride in the relationship and are committed to making a big impact for NAPA." "I'm so fortunate to work with a company like NAPA," said Elliott, who will compete for Sprint Cup rookie of the year honors in 2016. "They've been behind me 100 percent, and I never take that support for granted. Continuing the relationship means a lot, and I know the entire team is focused on making it as successful as possible. It's going to be a lot of fun."