Descente signs deal with Honolulu Marathon Japanese sports and outdoor brand Descente has signed a three-year deal with the Honolulu Marathon beginning in 2017. As official apparel sponsor, Descente will provide technical sports shirts to all finishers and volunteers, in addition to being the sole apparel retailer at the Honolulu Marathon Expo.
Under Armour partners with Honolulu Marathon Under Armour was the title sponsor of the Baltimore Running Festival for 10 years but ended the relationship in 2013; it is now the footwear and apparel sponsor but not the title sponsor. Earlier this year, it was the official apparel and footwear partner of The Capital City Half Marathon in Columbus, Ohio.
Japan Airlines partners with Honolulu Marathon The Honolulu Marathon (branded JAL Honolulu Marathon for sponsorship reasons) is a major 26.2-mile (42.2 km) marathon in Honolulu, Hawaii. It is one of the world's largest marathons, taking place annually on the second Sunday in December. The marathon is popular for its exotic location in Hawaii, and is also popular among first-time marathoners, many of whom are visitors from Japan. In addition to title sponsor Japan Airlines, the marathon is also sponsored (as of 2012) by Adidas, MUFG Financial Group, NTT Docomo, and Sato Pharmaceuticals USA.