House of Fleek is a female, minority-owned brand established in 2020 as an effort to create more fashion forward size inclusive statement pieces. House of Fleek is not intended for the faint of heart, as most looks embody exaggerated flamboyance, pizzaz and glamour. Fleek, another word for stylish, is depicted not only as a word from pop culture, but also as a lifestyle. With the use of bold colors, reflective fabrics, and form-fitting feminine silhouettes, we recommend that you get accustomed to being the center of attention when wearing. Many designs are created with illusions and constructed with high compression fabrics to help accentuate curves and enhance your figure. The goal is to push every woman to her highest level of confidence and to make her presence memorable. The designer, Jelisa Smith, also known as Jay, created House of Fleek to combat social conformities of body imagery. House of Fleek will celebrate its 3 year anniversary in February and plans to fully launch a sustainable swimwear brand in July 2023.