Robert Mondavi Wines signs deal with Houston Astros LODI, Calif., March 09, 2020 (GLOBE NEWSWIRE) -- Woodbridge by Robert Mondavi Wines and Major League Baseball today announced a new multi-year sponsorship agreement making Woodbridge Wines the Official Wine of MLB. The new partnership brings together two iconic American brands recognized for their pioneering spirit and legendary figures, and marks the first time Woodbridge Wines has partnered with a U.S. sports league. The number-three glass wine brand in the United States* will support the partnership nationally and regionally through MLB Club partnerships with the New York Yankees, Los Angeles Dodgers, Boston Red Sox, Houston Astros and Cincinnati Reds, and a 360-marketing plan, and will introduce packaging featuring MLB marks on select Woodbridge Wines in 2021.
Blue Emu sponsors Houston Astros BRISTOL, Tenn., Feb. 20, 2020 /PRNewswire/ -- Major League Baseball and NFI Consumer Products today announced a new multi-year sponsorship agreement between MLB and NFI's Blue-Emu product line. With this new partnership, Blue-Emu plans to focus baseball-themed marketing around their line of pain-relieving creams, sprays and patches across a variety of digital and broadcast media, and in-store at major retail locations.
El Salvador Tourism sponsors Houston Astros El Salvador Tourism has announced a new sports marketing initiative that will showcase the destination’s spectacular natural landscapes and diverse experiences to thousands of baseball and soccer fans in the U.S. Through partnerships with the Houston Astros and the Los Angeles Galaxy, El Salvador Tourism will introduce spectators to the Central American destination’s rugged volcanic landscapes, pristine beaches, remarkable arts and cultural routes, and more via a combination of special events, game day appearances, in-stadium exposure, and print and digital advertising. The partnerships are part of the tourism board’s concentrated efforts to attract more American travelers to this emerging hotspot which is ideal for outdoor enthusiasts, intrepid travelers, culture buffs, and those seeking a remarkable experience for a great value.