Pepsi signs deal with ICC Twenty20 World Cup NEW DELHI: The International Cricket Council (ICC) on Wednesday announced its four global sponsors for the Twenty20 World Cup scheduled to begin in South Africa from September 11. As reported by ET on Tuesday, telecom operator Reliance Communications (RCom) and PepsiCo India have been signed up for an eight-year deal (2007-15), while cellphone maker Nokia and UAE-based real estate company Emaar MGF have signed on only for the upcoming Twenty20 tourney.
Emirates sponsors ICC Twenty20 World Cup Laurie Berryman, Emirates’ Area Manager UK North, commented, “We are delighted to announce an extension of the agreement with the Durham CCC Twenty20 team as the players gear up for what will surely be another exciting season. We are keen to develop a longer term relationship with the club in view of our deepening ties with the North East of England and our well known passion for sports.”
Hero MotoCorp sponsors ICC Twenty20 World Cup MUMBAI: The International Cricket Council (ICC) and Hero Honda Motors have announced a three-year partnership. According to the deal, Hero Honda will become a global partner with a major presence at all ICC events. The deal will include the upcoming ICC World Twenty20, which takes place from 30 April to 16 May in the West Indies, and will run all the way to the end of 2012. This formal commitment follows Hero Honda’s successful involvement in the last three high-profile events staged by ICC in England (ICC World Twenty20 2009), South Africa (ICC Champions Trophy 2009) and New Zealand (ICC U19 Cricket World Cup 2010).