Conceived and curated by Shawn “JAY Z” Carter, and operated by Roc Nation and Iconic Entertainment, Inc., JAY Z’s Life+Times is a testament to its name, an online destination that features in-depth music, sports and lifestyle pieces on an array of subjects. The first of its kind, it is a content-rich hub that seamlessly blends the interests of JAY Z with those of his fan base, and those whose interests lie in a similar lifestyle. JAY Z’s Life+Times is an editorially digitally-driven platform that provides a succinct insider’s perspective on the world’s most influential people, places and products through both this original content channel (http://www.youtube.com/jayzslifeandtimes) and its companion website (http://lifeandtimes.com/)