Adidas partners with Kanye West "For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."
Absolut partners with Kanye West Kanye West has inked a sponsorship deal with Absolut 100 Vodka for his upcoming tour, which begins April 16 in Seattle. In conjunction with Absolut's "In an Absolut World" marketing campaign, the trek has been christened "The Glow in the Dark Tour Ignited by Absolut 100."