Property Summary

The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry 126 pounds and fillies 121 pounds . The race is known in the United States as "The Most Exciting Two Minutes in Sports" or "The Fastest Two Minutes in Sports" for its approximate duration, and is also called "The Run for the Roses" for the blanket of roses draped over the winner. It is the first leg of the US Triple Crown and is followed by the Preakness Stakes, then the Belmont Stakes. The horse must win all three races to win the Triple Crown. The attendance at the Kentucky Derby ranks first in North America and usually surpasses the attendance of all other stakes races including the Preakness Stakes, Belmont Stakes and the Breeders' Cup. For more information, see American Thoroughbred Racing top Attended Events. read more

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December 19 2019

Kentucky Derby was mentioned in Our Top Sponsorship Stories From 2019

Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest h...

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June 09 2020

Kentucky Derby was mentioned in Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...

Deal

03/2020

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Ford partners with Kentucky Derby LOUISVILLE, Ky., March 09, 2020 (GLOBE NEWSWIRE) -- Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) announced today the launch of a five-year partnership with Ford Motor Company that would establish the brand as the official truck, SUV, car and van of The Kentucky Derby and Churchill Downs Racetrack.

Read more at https://www.globenewswire.com

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Deal

04/2019

Mike's Hard Lemonade sponsors Kentucky Derby CHICAGO, April 22, 2019 /PRNewswire/ -- Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw® will celebrate the event's many traditions and join the 160,000 spectators who gather at Churchill Downs® on the first Saturday in May to take part in the longest-running major sports event in the United States.

Read more at https://www.prnewswire.com

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Deal

03/2019

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Quicken Loans signs deal with Kentucky Derby DETROIT, March 18, 2019 /PRNewswire/ -- Detroit-based Quicken Loans, the nation's largest mortgage lender, today announced a new partnership with Churchill Downs, the home of the Kentucky Derby, to launch the "Rocket Mortgage Homestretch Sweepstakes." The same company that brought America the "Quicken Loans Billion Dollar Bracket" is moving from the hardwood to the horse track and giving 20 entrants a chance to win a VIP trip to sit near the finish line of the 2019 Kentucky Derby presented by Woodford Reserve. One lucky fan will be walking away from the event with $250,000 to put toward paying off their mortgage or buying a new home.

Read more at https://www.marketwatch.com

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Deal

01/2019

Molson Coors sponsors Kentucky Derby The nation’s top-selling craft beer has another feather for its fascinator: Blue Moon today announced that it is the official craft beer of the Kentucky Derby and the first-ever craft beer sponsor of Churchill Downs Racetrack.

Read more at https://www.millercoorsblog.com

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