Mike's Hard Lemonade partners with Kentucky Derby CHICAGO, April 22, 2019 /PRNewswire/ -- Today, White Claw® Hard Seltzer – the number one selling hard seltzer in the nation1 – announced its plans to serve as the first-ever hard seltzer sponsor of the Kentucky Derby. As the category leader with 54 percent share, volume and velocity within the hard seltzer space2, White Claw® will celebrate the event's many traditions and join the 160,000 spectators who gather at Churchill Downs® on the first Saturday in May to take part in the longest-running major sports event in the United States.
Quicken Loans sponsors Kentucky Derby DETROIT, March 18, 2019 /PRNewswire/ -- Detroit-based Quicken Loans, the nation's largest mortgage lender, today announced a new partnership with Churchill Downs, the home of the Kentucky Derby, to launch the "Rocket Mortgage Homestretch Sweepstakes." The same company that brought America the "Quicken Loans Billion Dollar Bracket" is moving from the hardwood to the horse track and giving 20 entrants a chance to win a VIP trip to sit near the finish line of the 2019 Kentucky Derby presented by Woodford Reserve. One lucky fan will be walking away from the event with $250,000 to put toward paying off their mortgage or buying a new home.
Corona signs deal with Kentucky Derby CHICAGO, Jan. 29, 2018 (GLOBE NEWSWIRE) -- Corona Extra® today proudly announced it has signed on as the Official Import Beer of the Kentucky Derby presented by Woodford Reserve, which occurs over Cinco de Mayo weekend for the next two years. This is the brand’s first sponsorship of the “most exciting two minutes in sports.” As the nation’s No. 1 imported beer that’s long-been synonymous with Cinco de Mayo celebrations, the brand will invite Kentucky Derby fans to join in the fiesta, too.