Panini America signs deal with Kevin Durant IRVING, Texas, Jan. 11, 2016 /PRNewswire/ -- Panini America, (www.paniniamerica.net), the world's largest sports and entertainment collectibles company, announced today that it has entered into long-term exclusive business partnership with Oklahoma City Thunder superstar Kevin Durant, including trading card, autograph, marketing and business development aspects. As part of the agreement, Durant will serve as a global NBA spokesman for the company and his autographed trading cards and memorabilia will be available exclusively through Panini America (www.paniniamerica.net) and Panini Authentic (www.paniniauthentic.com). In addition, Durant will have unprecedented input into product development and creative for select Panini NBA trading card products, as well as into product development for his Panini Authentic memorabilia products. This announcement coincides with the launch of Panini's first TV campaign exclusively featuring Kevin Durant that will air on kid-centric networks including Cartoon Network, Disney XD and Nickelodeon.
Orange Leaf partners with Kevin Durant Kevin Durant has had a busy week. The Oklahoma City Thunder star recently renewed his business relationship with Nike after a sincere effort by rival Under Armour Under Armour to sign Durant to a deal worth between $265-285 million. As of today, Durant has another endorsement deal in place. It is an endorsement arrangement with frozen dessert franchise Orange Leaf Frozen Yogurt that will provide Durant with a monetary reward in the form of an up-front cash payment along with equity in the company and becomes the first equity-based endorsement deal within Durant’s rapidly expanding portfolio.
Nike partners with Kevin Durant Sept. 2 (Bloomberg) -- National Basketball Associationscoring champion Kevin Durant re-signed as a Nike Inc. endorserwith a contract worth $300 million over 10 years after spurningan offer from Under Armour Inc., according to a person familiarwith the negotiations who requested anonymity because Nike hadnot yet announced the deal.