This program engages a team of young people, ages 7 to 16 as youth entertainment reporters, sending them to press screenings, premieres and red carpet events where they review the latest films, DVDs, TV shows and apps in both written and video format. Their coverage reaches more than 7 million people a month through our media partners - Huffington Post, Kidzworld.com, Kidsville News, Working Mother Magazine, Grand Magazine, Voice America Kids Network and 48 additional local and regional publications.
The educational benefit of giving these experiences to kids is unsurpassed. It's a learning experience kids don't get in the schools. And, for the audience, the kid generated reviews provide them with information on a peer to peer basis. They tend to believe reviews by kids their own age more so than by anyone else. It's a variation of going viral - kids talking to kids. Kids promoting and advocating things that are of interest to them.