Toshiba sponsors L.A. Live RESEARCH TRIANGLE PARK, N.C., and LOS ANGELES, CA (November 15, 2016) – AEG and Toshiba are strengthening ties with a new, expanded partnership that extends Toshiba’s strategic brand-building initiatives globally across world-class AEG assets and venues in North America and Europe. The multiyear, multimillion-dollar agreement, brokered by AEG Global Partnerships, extends across some of AEG’s leading sports and entertainment venues in North America and Europe, including Mercedes-Benz Arena, Berlin; The O2, London; L.A. LIVE, Los Angeles; and the new Mercedes Platz an entertainment district adjacent to Berlin’s Mercedes-Benz Arena. Set to open in Fall 2018, the vibrant entertainment destination is expected to attract a footfall of 20 million people annually.
New Era signs deal with L.A. Live LOS ANGELES, July 13, 2016 /PRNewswire/ -- New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE. The international lifestyle brand will also be the official partner to and exclusive headwear supplier of the LA Kings, Microsoft Theater and The Novo by Microsoft. As a part of the multi-year agreement, brokered by AEG Global Partnerships, New Era will utilize a custom designed, 3,160 permanent square-foot retail space – The New Era D-Lab – inside of STAPLES Center.