Blue Shield of California signs deal with L.A. Live Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events. The partnership, brokered by AEG Global Partnerships, will prominently position Blue Shield with each of these entities, aiming to heighten awareness of the brand and foster its community initiatives across Southern California.
HotelTonight sponsors L.A. Live SAN FRANCISCO, April 21, 2017 /PRNewswire/ -- HotelTonight, the leading mobile app for last-minute hotel bookings, has announced a partnership with AEG, the world's leading sports and live entertainment company, making HotelTonight the official hotel-booking partner of L.A. LIVE and the LA Galaxy (MLS). The partnership, brokered by AEG Global Partnerships, is HotelTonight's first partnership with an MLS soccer team in the U.S. in a first-time category for AEG. The relationship will expand on HotelTonight's goal of increasing awareness around the quantity of quality of hotels available nearby to event-goers and fans at L.A. LIVE and LA Galaxy events.
RealD signs deal with L.A. Live The 774-seat Premium Large Format auditorium formerly called the Premiere House has been upgraded with state-of-the-art technology including an industry changing screen, a new 70ft RealD Ultimate Screen, and Barco's Flagship Laser Projector. The Ultimate Screen and Flagship Laser Projector combine to deliver stunning brightness and rich, vibrant colors to bring movies to life in a never-before-seen way.
Toshiba signs deal with L.A. Live RESEARCH TRIANGLE PARK, N.C., and LOS ANGELES, CA (November 15, 2016) – AEG and Toshiba are strengthening ties with a new, expanded partnership that extends Toshiba’s strategic brand-building initiatives globally across world-class AEG assets and venues in North America and Europe. The multiyear, multimillion-dollar agreement, brokered by AEG Global Partnerships, extends across some of AEG’s leading sports and entertainment venues in North America and Europe, including Mercedes-Benz Arena, Berlin; The O2, London; L.A. LIVE, Los Angeles; and the new Mercedes Platz an entertainment district adjacent to Berlin’s Mercedes-Benz Arena. Set to open in Fall 2018, the vibrant entertainment destination is expected to attract a footfall of 20 million people annually.
New Era sponsors L.A. Live LOS ANGELES, July 13, 2016 /PRNewswire/ -- New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE. The international lifestyle brand will also be the official partner to and exclusive headwear supplier of the LA Kings, Microsoft Theater and The Novo by Microsoft. As a part of the multi-year agreement, brokered by AEG Global Partnerships, New Era will utilize a custom designed, 3,160 permanent square-foot retail space – The New Era D-Lab – inside of STAPLES Center.