Tag Heuer signs deal with La Liga Luxury watchmaker Tag Heuer is now in charge of keeping time during LaLiga matches. Madrid's Royal Theatre was the venue chosen to announce the partnership, a landmark in the footballing world given that it is the first time that a luxury watchmaker has agreed to join one of the world's top football leagues as both its official sponsor and timekeeper.
Tourism Malaysia signs deal with La Liga This deal is expected to drive interest for Malaysia as a tourist destination, leveraging on the football league’s presence in Asia. Football is a well-loved sport in the region and LaLiga has a strong fan-base in China, Taiwan, Hong Kong, South Korea, Japan, Macau, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Myanmar, Cambodia, Laos, Brunei, India, Sri Lanka, Pakistan and Maldives, where the branding will be visible. As the Tourism Destination Partner for Asia, Malaysia will have brand exposure in over 20 countries with approximately 186 million total viewership.
Samsung sponsors La Liga Samsung Electronics ha anunciado la firma de un acuerdo de patrocinio con La Liga para la temporada 2015-2016 que arranca el 21 de agosto. A través de este acuerdo, Samsung y La Liga reúnen en torno al mundo del fútbol, la mayor innovación tecnológica y los valores que transmite el deporte.