Microsoft partners with La Liga LaLiga and Microsoft have announced this morning at an event hosted at the Global Sports Innovation Center in Madrid, a global alliance that seeks to transform the experience of football fans through innovative digital solutions. This agreement, which plans the development of various lines of action, will enable the 1.6 billion worldwide followers of LaLiga through social media channels to access innovative digital products and services that will be delivered in a customized way. For instance, fans will be able to specify their interests in order to access only the most relevant content for their profiles, videos that reflect their preferences or statistics on their favorite teams or players. Through the various digital channels enabled by LaLiga, supporters will be able to share their passion with other fans; facilitating the creation of interconnected communities of fans worldwide.
Stihl signs deal with La Liga Tuesday marked the unveiling of a partnership between LaLiga and STIHL which saw the market leader in forestry, agricultural and gardening machinery become an official LaLiga sponsor. The event was attended by Adolfo Bara, LaLiga’s managing director of sales, marketing and sponsorship, Bernhard Iber, STIHL's managing director for Spain, as well as LaLiga ambassadors Kiko and Fernando Morientes.
Kingsley Beverages signs deal with La Liga This Tuesday saw LaLiga representatives take their places in South Africa to unveil a sponsorship agreement with soft drinks and sports beverages manufacturer, Kingsley Beverages. This is the first local sponsorship partnership secured by LaLiga's South African office. Kingsley Beverages is one of the leading brands in its field and boasts regional headquarters in Dubai, Johannesburg and London.
Tag Heuer partners with La Liga Luxury watchmaker Tag Heuer is now in charge of keeping time during LaLiga matches. Madrid's Royal Theatre was the venue chosen to announce the partnership, a landmark in the footballing world given that it is the first time that a luxury watchmaker has agreed to join one of the world's top football leagues as both its official sponsor and timekeeper.