Nestlé signs deal with League of Legends European Championship As one of the world's most iconic chocolate brands, KitKat is the perfect way to kick back and enjoy breaks in the LEC action. To make those minutes of downtime fly by, we’ll be partnering to sponsor the breaks and the pauses in our broadcast. Look out for other activations to be announced later this split to make the most of our KitKat breaks between action-packed LEC games.
AKRacing signs deal with League of Legends European Championship We’re excited to announce that AKRacing will be joining the LEC as our Official Chair Supplier for the 2020 and providing the onstage seats for legendary players as they meet on the Rift. Since 2001, AKRacing has been perfecting top of the line seating, starting with their history creating luxurious and streamlined seats for racing cars. Since expanding to gaming, the company makes sure that players are competing in comfort and style by running design, product development, testing and quality control for all of their chairs in-house.
Pringles signs deal with League of Legends European Championship In just a few weeks the LEC Summer Finals will head to the Nikos Galis Olympic Indoor Hall used in the 2004 Summer Olympics in iconic city of Athens, and Pringles will join us as a new partner. Over the last few months the LEC has attracted a series of powerhouse sponsors across multiple sectors each looking to offer fans something new and exclusive.
Beko signs deal with League of Legends European Championship Global home appliances brand Beko is a long term supporter of traditional sports. We couldn’t be more excited to be by their side as they take their first major step into esports and to welcome them as the Official Domestic Appliances Supplier for the LEC Spring and Summer Split.
Red Bull sponsors League of Legends European Championship Together with Red Bull, we’ll be giving LEC fans wings with custom activations during LEC live events and the Spring and Summer Finals. We’ll also be working closely with Red Bull to promote and develop grassroots League of Legends competitive events across Europe. Stay tuned for more details on our plans to give the amateur ecosystem a boost of energy!