Blaze Pizza signs deal with LeBron James James, an original investor in Blaze in 2012 along with previous business partners Paul Wachter, and Boston Red Sox Chairman Tom Werner, as well as Maria Shriver and film producer John Davis, now owns more than 10 percent of the restaurant company, according to a source. The financial terms of James' new arrangement with Blaze were not available. McDonald's paid James millions to endorse its food.
Kia partners with LeBron James "They're also the title sponsor of the NBA and they did a lot of great promoting as far as the game," James said before Cleveland played the Indiana Pacers in Cincinnati on Wednesday. "And me being one of the top guys in our league, to try to promote the game, I thought it was fitting."
Audemars Piguet partners with LeBron James LeBron James, the NBA two-time champion and four-time most valued player, teamed up with Swiss watchmaker Audemars Piguet to design a $51,500 limited edition watch. "I always liked watches growing up. When the opportunity presented itself it was easy to say yes," James told CNBC in Geneva, Switzerland, at the watch factory in late August. The watch, called the Royal Oak Offshore Chronograph, comes with an 18-karat pink gold case, black ceramic and diamond set push pieces, and a hand-stitched gray crocodile strap. Six-hundred of these watches went on sale at the end of September. (Read more: Rafael Nadal's $690,000 watch is now part of his game) "Anytime I do anything or have a partnership with anyone that has my name on it, I like to have a lot of personal trace in it," said James, whose signature is printed in blue on the sapphire crystal in the back of the watch. The Swiss watchmaker has a long history of working with athletes and has had partnerships with everyone from basketball legend Shaquille O'Neal to PGA golfer Keegan Bradley. "He [LeBron] is truly a unique person," said François-Henry Bennahmias, CEO of Audemars Piguet. "When we met for the first time there was a good connection and we knew that we would do something together." James, an avid watch collector, said when it comes to his brand he's mostly focused on what he does best. "The LeBron James brand is built around basketball. If I'm doing what I need to do on the basketball floor at a high level everything else takes care of itself." Off the court, current sponsorships include Nike, Coca-Cola, Samsung and McDonald's. "I don't do partnerships with people that I don't use and don't have on a day-to-day basis," James said. "It has to speak volumes as to who I am as a person." Back on the court, he's not thinking about his future yet, "Miami has been great to me." (Read more: The $500,000 Nadal watch is now sold out) Source: Audemars PiguetRoyal Oak Offshore Chronograph James is focused on winning a three-peat, back-to-back-to-back championships, something last done by the Los Angeles Lakers in 2000-2002. "Who doesn't like success," said James. "If we stay hungry and motivated success will follow. There's a process on trying to be great and you can't cut corners doing it." Next summer, he could become the most sought after free agent if he opts out of his Miami contract. "Once I get to the point where I have to cross it I will handle it then." (Read more: Highest-paid players in major American team sports) His ultimate goal? "I want to be the greatest of all time, that's my personal goal. I have a lot of kids that look up to me as a role model. Every day that I step out of bed it's a huge burden that I love." —By CNBC's Jessica Golden. Follow her on Twitter @JGolden5
Bing partners with LeBron James We are sure by now you have heard, seen or read that NBA player LeBron James will be making a decision as to which NBA team he will choose to play for next season. LeBron will be making his decision on a special program, “The Decision,” which airs live this Thursday, July 8, at 9 pm ET on ESPN. We are excited to be a part of LeBron’s important day and to be the official decision engine of the site LebronJames.com and one of the presenting sponsors of “The Decision” program.