Wish Shopping signs deal with Leeds United Leeds United are delighted to announce that leading e-commerce platform Wish has agreed to become the Official Presenting Partner of the club for the 2019/20 Season.The new partnership between the two parties will represent the brands first sponsorship agreement within football following its ground-breaking sponsorship with the LA Lakers. Wish were especially intrigued by the club’s special centenary year, as part of the deal and to help celebrate the occasion they will be offering free gift giveaways for Leeds fans via the Wish shopping app throughout the season. Alongside in-stadium signage on pitchside LED hoardings before and during matches, the partnership will also see Wish’s logo appear on manager Marcelo Bielsa’s iconic bucket seat.Founded in 2010 and based in San Francisco, Wish is a leading e-commerce platform that has put a digital shopping mall of affordable goods directly in the pockets of consumers worldwide. The company employs big data principles, machine-learning and state-of-the-art search technologies to create a highly visual, entertaining, and personalized browsing experience for each user. They also leverage a global network of direct suppliers, providing access to top quality, affordable products to anyone with access to a smartphone.Paul Bell, Executive Director at Leeds United, commented: “The sponsorship market is more competitive than ever before and we are delighted that Wish have chosen Leeds United as their first club association within football. Our innovative and dynamic approach to brand partnerships means that as a club we are able to engage with market disruptive brands to deliver real value for our partners.“We have managed to secure this agreement ahead of many of the world’s biggest football teams and against strong competition from other major global sports organisations. As part of the deal, we have created an exclusive package of marketing rights for Wish to maximise their brand visibility at Elland Road and we look forward to working collaboratively with them over the season, introducing our global fanbase to the incredible range of products available on Wish.”Sam Jones, Managing Director of Wish commented "We believe aligning to iconic sport teams is a great way to build brand equity. This is a deliberate component of our global marketing strategy – we want to reach consumers during their favourite moments of a regular week, in this case, watching Leeds United.“Since sponsoring the LA Lakers jersey in the US, we have looked at dozens of football clubs in Europe and Leeds United appealed to us for so many reasons. Leeds is the third biggest and fastest growing city in the UK. It is a one club city, with a highly passionate football community and a very rich history.“Whilst this club is one of the old giants of English football, it is very forward thinking when it comes to fan engagement with a very innovative, hands on owner. With the club celebrating their centenary in 2019, we saw a unique opportunity to run some free gift giveaways for Leeds fans via the Wish shopping app. The club's willingness to work with us and shape such activations was a standout. Finally, whilst this partnership has significant inventory, we loved the idea of sponsoring the Bielsa bucket. The only such asset in global football. We like to follow the eyeballs!"
Deliveroo partners with Leeds United Leeds United Football Club are pleased to announce a new and extended partnership agreement with Deliveroo as they become the club’s official training wear partner for the 2019/20 season.The new agreement follows a successful and innovative first year working together and will see the Deliveroo logo featured on all first-team player and coaching staff training wear throughout the upcoming campaign.The logo will also feature on the match kits for the club’s high profile pre-season tour to Australia, featuring on both sleeves of the player shirts during the fixtures against Manchester United and Western Sydney Wanderers.The on-going partnership with Leeds United is Deliveroo’s first sponsorship within the football industry and with Leeds an important city for the organisation the relationship is playing a major role in helping to raise the profile of the Deliveroo brand within the region.During the 2018/19 campaign the two parties worked together to help change how pre-match hospitality could be delivered at football stadia, with a ground-breaking arrangement that allows fans to order food directly to Elland Road. Supporters in the Bremner Suite are able to enjoy ‘Food Freedom’ by ordering their favourite takeaway food which can then be consumed within the comfort of the suite ahead of every game. In addition, every fan that purchases a match ticket in the Bremner Suite automatically receives a £20 credit into their Deliveroo account. Paul Bell, Executive Director at Leeds United, commented: “We are delighted that we have extended and expanded our partnership with Deliveroo."Deliveroo are one of the most disruptive and innovative brands within their sector and we are proud to be working alongside them to help grow their brand within Yorkshire and across the UK.” Justin Landsberger, Commercial Director at Deliveroo, added: “Extending our partnership with Leeds United makes perfect sense, we enjoy an excellent relationship with the club and we love the region, Yorkshire is an area that Deliveroo is rapidly growing in."We believe that Leeds United are one of the biggest sleeping giants in English Football and we look forward to finding new fun and innovative ways to engage with the clubs incredibly strong fan base.”As part of the extended partnership deal Deliveroo will continue as the official food delivery partner of the club and continue to sponsor the club’s highly successful App and delivery of the live streamed matches shown on LUTV. They will also receive a significantly enhanced marketing presence at the stadium for all home games and they will be running a number of different fan incentives and promotions, so keep an eye out on leedsunited.com.
Thomas Cook signs deal with Leeds United Leeds United are pleased to announce a new partnership with the UK’s leading sports travel tour operator Thomas Cook Sport.Thomas Cook Sport will be offering tailored experiences for supporters travelling from further afield to Elland Road.Thomas Cook Sport will give supporters from all corners of the globe the chance to visit Leeds and watch Thomas Christiansen’s side as they look to continue the strong start to their Sky Bet Championship campaign.With a significant number of supporters based in Scandinavia, Thomas Cook Sport will be working closely with their sister company Ving throughout the duration of this deal, giving Leeds United fans from Norway and Sweden a chance to officially travel to Elland Road.Leeds United join a long list of clubs who work with Thomas Cook Sport, including Everton, Manchester City, Manchester United, Newcastle United, Tottenham Hotspur and fellow Sky Bet Championship side, Wolverhampton Wanderers.Rob Slawson, Head of Thomas Cook Sport, said: “Leeds United are one of the most well-supported sides in the country, let alone in the Sky Bet Championship. They’re backed by not only passionate fans in the city, but from all across the UK and the world. As the Official ticket and hotel break supplier for the club, we can offer loyal Leeds fans an official way to fully experience Elland Road this season.”Paul Bell, Executive Director of Leeds United added: “We are delighted to be working with Thomas Cook Sport and being able to offer match break packages for our supporters. As a club, we have thousands of supporters that travel to Elland Road from all over the UK and from overseas and through this new partnership we can make the travel experience for our fans far easier.“Thomas Cook Sport has a superb reputation for delivering similar high-quality match breaks with many Premier League clubs and we are confident that our fans will enjoy booking with Thomas Cook Sport.”For more information on Leeds United packages with Thomas Cook Sport, please visit https://www.thomascooksport.com or talk to an expert on 01733 224 834.
Utilita signs deal with Leeds United Leeds United are delighted to announce Utilita Energy, Britain’s leading pay-as-you-go smart energy supplier, as the junior replica shirt sponsor of Leeds United for the 2017/18 season under an innovative new partnership agreement that will support the work of the Leeds United Foundation in the community.