Mengniu Dairy signs deal with Lionel Messi As of now, Mengniu has not yet disclosed any details about how it will activate this sponsorship deal with the Argentine superstar. However, this deal is seen as a significant step for the Chinese company following news that Mengniu had become a sponsor for the 2018 FIFA World Cup and this deal will play an important role in Mengniu’s World Cup marketing campaigns.
Gillette signs deal with Lionel Messi BARCELONA, Spain, Feb 02, 2014 (BUSINESS WIRE) --Gillette,the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show their colours for their country.