Jagermeister sponsors Live Nation LOS ANGELES, Feb. 11, 2016 /PRNewswire/ -- Live Nation and Jägermeister today announce an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the iconic brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
Philips partners with Live Nation Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, today announced that its working with Live Nation Entertainment, the world's leading live entertainment company, to connect music fans everywhere through intimate emerging artist performances and interactive connected lighting using Philips Hue. In a series of exclusive online videos, the Living Light Sessions, music lovers everywhere will be able to watch up-and-coming artists perform songs from living rooms outfitted with the Philips Hue connected lighting system. The inaugural Living Light Sessions performance, featuring Rudimental, whose single “Lay It All On Me” is currently charting globally, is now available online at meethue.com.
Toyota signs deal with Live Nation Toyota, Yahoo! Inc. (YHOO) and Live Nation (LYV) have partnered to create original content that highlights new and emerging musicians from Toyota-sponsored music festivals across North America, as well as live streamed concerts on Yahoo. With this collaboration, Toyota will be the exclusive sponsor of Rising (https://rising.yahoo.com/), a new destination on Yahoo Music that gives fans an early look at artists before they become headliners, in addition to sponsoring live streamed concerts on the Live Nation Channel on Yahoo.
Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nat...