Blue Shield of California signs deal with Los Angeles Kings Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events. The partnership, brokered by AEG Global Partnerships, will prominently position Blue Shield with each of these entities, aiming to heighten awareness of the brand and foster its community initiatives across Southern California.
Frontier Communications partners with Los Angeles Kings AEG, the world’s leading sports and live entertainment company, has announced that Frontier Communications, a Fortune 500 company and a leader in providing communication services to urban, suburban and rural communities in 29 states, will be an official partner of the LA Kings and a founding partner of the StubHub Center. The multiyear partnership, brokered by AEG Global Partnerships, includes premium venue signage at StubHub Center as well as brand-tailored activations throughout the NHL season. It also expands Frontier’s strategic brand-building initiatives to AEG’s premier Southern California sports and entertainment venues and deepens Frontier’s community and business ties within the Los Angeles area market.
Blaze Pizza sponsors Los Angeles Kings October 3, 2016 (Los Angeles, Calif.) – Blaze Fast-Fire’d Pizza, the nation’s leading fast casual artisanal pizza chain, announced today that it will open a restaurant at iconic STAPLES Center, its first location inside a sports and entertainment venue. As a part of the agreement, brokered by AEG Global Partnerships, Blaze Pizza will be the exclusive pizza of STAPLES Center and an official partner of the LA Kings. The popular restaurant chain joins the ranks of other fast casual, chef-driven concepts at STAPLES Center, including BS Taqueria, Dave’s Doghouse and Ludo Bird, all part of an initiative by AEG and Levy Restaurants to provide a more elevated guest experience. The modern day “pizza joint” will be located on the main concourse, near Section 109 next to the Wells Fargo activation and ATM.
New Era sponsors Los Angeles Kings LOS ANGELES, July 13, 2016 /PRNewswire/ -- New Era joins AEG as a Founding Partner and exclusive headwear provider to L.A. LIVE. The international lifestyle brand will also be the official partner to and exclusive headwear supplier of the LA Kings, Microsoft Theater and The Novo by Microsoft. As a part of the multi-year agreement, brokered by AEG Global Partnerships, New Era will utilize a custom designed, 3,160 permanent square-foot retail space – The New Era D-Lab – inside of STAPLES Center.
Lucky Brand partners with Los Angeles Kings EL SEGUNDO – October 5, 2015 - The Los Angeles Kings and Lucky Brand have announced the continuation of their partnership, to strengthen youth hockey and student athletes’ education in Southern California. This season, Lucky Brand is supporting several youth hockey development programs, including the Los Angeles Jr. Kings, the Lil’ Kings Learn to Play Hockey program, and the recently opened Education Center at the Toyota Sports Center.