Impact signs deal with Los Angeles Kings LOS ANGELES – January 18, 2018 – AEG, the world’s leading sports and live entertainment company, has launched a comprehensive marketing partnership with Impact, a leader in the business process optimization sector. The multiyear agreement, brokered by AEG Global Partnerships, will strategically align both brands and bring the first-ever Impact Sports Bar & Grill to the main concourse inside the iconic STAPLES Center in downtown Los Angeles. In addition to the naming and branding rights of the restaurant, Impact is highlighting its new presence in Los Angeles by becoming an official partner of STAPLES Center and the LA Kings. The agreement expands Impact’s visibility and deepens its ties to the business community across the Southern California region.
BELFOR Property Restoration sponsors Los Angeles Kings LOS ANGELES, November 10, 2017 /3BL Media/ – AEG, the world’s leading sports and live entertainment company, has launched a new partnership with BELFOR Property Restoration (BELFOR), the worldwide leader in disaster recovery and property restoration services. The multiyear agreement, brokered by AEG Global Partnerships, makes BELFOR an official partner of the LA Kings and AXS TV as well as the official restoration partner of STAPLES Center in Los Angeles and T-Mobile Arena in Las Vegas. The new partnership provides AEG’s facilities with amplified disaster response and recovery services and will further enrich BELFOR’s commitment in the communities they serve.
Mammoth Resorts sponsors Los Angeles Kings The agreement, brokered by AEG Global Partnerships, builds on the long-standing relationship between the two companies, making Mammoth Resorts an Official Partner of the two-time Stanley Cup Champions and the franchise's first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts' four entities, including Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain.
Blue Shield of California signs deal with Los Angeles Kings Blue Shield of California and AEG, the world’s leading sports and live entertainment company, have partnered in an agreement that names Blue Shield of California a founding partner and exclusive health care partner of L.A. LIVE, the downtown Los Angeles sports and entertainment district, as well as the exclusive health care partner across some of Los Angeles’ most iconic teams, venues and events, including the LA Kings, Microsoft Theater, The Novo by Microsoft, the annual All-Star Chef Classic and MADE LA fashion, music and cultural events. The partnership, brokered by AEG Global Partnerships, will prominently position Blue Shield with each of these entities, aiming to heighten awareness of the brand and foster its community initiatives across Southern California.
Frontier Communications signs deal with Los Angeles Kings AEG, the world’s leading sports and live entertainment company, has announced that Frontier Communications, a Fortune 500 company and a leader in providing communication services to urban, suburban and rural communities in 29 states, will be an official partner of the LA Kings and a founding partner of the StubHub Center. The multiyear partnership, brokered by AEG Global Partnerships, includes premium venue signage at StubHub Center as well as brand-tailored activations throughout the NHL season. It also expands Frontier’s strategic brand-building initiatives to AEG’s premier Southern California sports and entertainment venues and deepens Frontier’s community and business ties within the Los Angeles area market.
Blaze Pizza sponsors Los Angeles Kings October 3, 2016 (Los Angeles, Calif.) – Blaze Fast-Fire’d Pizza, the nation’s leading fast casual artisanal pizza chain, announced today that it will open a restaurant at iconic STAPLES Center, its first location inside a sports and entertainment venue. As a part of the agreement, brokered by AEG Global Partnerships, Blaze Pizza will be the exclusive pizza of STAPLES Center and an official partner of the LA Kings. The popular restaurant chain joins the ranks of other fast casual, chef-driven concepts at STAPLES Center, including BS Taqueria, Dave’s Doghouse and Ludo Bird, all part of an initiative by AEG and Levy Restaurants to provide a more elevated guest experience. The modern day “pizza joint” will be located on the main concourse, near Section 109 next to the Wells Fargo activation and ATM.