Nuun signs deal with Los Angeles Marathon SEATTLE— Nuun Hydration is pleased to announce a new multi-year partnership with Conqur Endurance Group, the producer of the Los Angeles Marathon. Nuun, a rising Seattle based functional hydration company, will replace Gatorade for the marathon and three other major races in the greater Los Angeles area. As consumers become more ingredient-conscious, major marathons are making the switch from traditional sports drinks to new modern hydration solutions.
Asics partners with Los Angeles Marathon "Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category," said Koichiro Kodama, CEO of ASICS North America. "ASICS is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on – performance running. We are honored to have this opportunity once again and look forward to reconnecting with our core audience to bring the west coast community together to celebrate this great sport."