Muscle Milk signs deal with Loyola Marymount Lions At CytoSport, we choose partners that share the same values as our company. All of the organizations and teams we work with are committed to pushing themselves to be the best that they can and and believe that strength is developed through balanced nutrition, demanding workouts and proper recovery - beliefs our company was founded on. Our partnerships encompass several organizations and training facilities that help us further our innovation in sports nutrition and apply crucial feedback to the development of our products. Each of these groups provides us a unique understanding of the needs of the modern athlete and helps us provide you with the best products available.
adidas signs deal with Loyola Marymount Lions There is an analogy that says if a university is a house, then its athletics are the porch: Not necessarily the most important aspect, but certainly the first thing that many outsiders see. In terms of LMU’s house, Assistant Athletic Director for Marketing Karina Handeland is charged with making sure that the porch looks as good as possible. Over the last few years, she has gone about tweaking the logos and branding of LMU Athletics to improve their marketability and national recognition.