Lucidity is an open-source transformational arts and music festival in Santa Barbara, CA. Lucidity Festival is a 3-day camping festival that brings in about 7,000 participants, making it perfect for experiential and interactive marketing opportunities. Lucidity attracts an audience of multi-generational socially active men, women, and families. Over 50% of participants fall within the age range of 20-35 and can be characterized as LOHAS.
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