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Luck Reunion



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Property Summary
Luck Reunion, a premier boutique music festival held on Willie Nelson's "Luck, TX" property in the heart of the hill country just South West of Austin, TX. Featuring performances from an eclectic artist roster featuring performances by 40+ bands and headlined by our Godfather himself. The 3,000 person event is 12 hours of music, complimentary cocktails/drinks, Austin's best food trucks, incredible artisan vendors from custom hat makers to chain stitchers, and one of a kind curated sponsor experiences. The 2018 Luck Reunion marks the sixth year that Nelson will lend his property to programming celebrating the evolution of American roots music; positioning "Luck, TX" as a lasting hub for the legacies among us and the artists carrying their torch. Anchored by a headlining set by Willie Nelson, 2017's Luck Reunion welcomed more than forty artists who performed across three stages. 2017 performers included: Conor Oberst ; Elle King, Shovels and Rope, Margo Price; Brent Cobb; Valerie June, Parker Millsap; Sara Watkins; Aaron Lee Tasjan; Big Thief; Lillie Mae; Andrew Combs; Wild Reeds; Valley Queen; Paul Thorn featuring The McCrary Sisters; Frankie Lee; Bee Caves; Devon Gilfillian; Indianola; The National Reserve; Red Shahan; and many more. As one of the most sought-after destinations during SXSW, Luck Reunion has garnered national attention from the press and countless national brands for its exclusive one of a kind event. Luck partnered with Southwest Airlines as the presenting sponsor for 2017's festival with supporting sponsorships from these top brands: Mountain Valley Water; Epiphone Guitars; YETI Coolers; Jim Beam; Jack Black Skincare for Men; Titos Vodka; Marshall Headphones; Ticketmaster; SIRIUS XM; Lagunitas Brewing; Tecovas Boots; and Bluechair Bay Rum to name a few. Luck Reunion has created partnerships and activations with Spotify; Garden & Gun; John Varvatos; Stetson Hat Company; Squarespace; Imogene Willie; Budweiser; and more over the past 6years. An escape from the SXSW crowds, Luck Reunion offers a one-of-a-kind opportunity to experience the grounds that served as the set for Nelson's Red Headed Stranger. Between sets, patrons can visit boutique pop-up shops, enjoy food from Austin's famous food trucks, and sip complimentary cocktails at the Saloon and the venue's several specialty bars. Dynamic and like-minded sponsors will be an integral component of the Luck Brand in 2018. We seek vibrant entities that want to be apart of our story and aim to embrace our sponsors as creative partners in our unique event landscape. This vision paired with the historic and one-of-a-kind Luck, TX venue offers ample opportunity for immersive and unforgettable brand engagement. Through experience producing events at Luck, TX, our production team has utilized the venues properties to create engaging, experiential activities and content for our partners. To see the Luck experience in action check out this video from 2017's partnership with Southwest Airlines: https://youtu.be/sQrhEs_63K4 If your brand is interested in more information about partnering with The Luck Reunion please reach out to Larry@luckreunion.com read more

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