The LUCKYRICE Festival shines a spotlight on Asian culinary culture through 8 auspicious events including the Grand Feast, Night Market, Opening Cocktails, Talk + Taste and other tastings, dinners and gastronomic gatherings. Following a sold-out 2010 New York City launch and a just as successful 2011, attracting over 10,000 guests over two years, we are expanding into other North American markets with both the Festival as well as year-round custom events crafted for corporate partners who seek to reach culturally-sophisticated, global-minded consumers. In 2012, the LUCKYRICE Festival is heading west to Las Vegas (July 21) and Los Angeles (June 23).