Under Armour signs deal with Madison Square Garden “Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport,” said Nick Carparelli, senior director of college sports for Under Armour, in a statement released today. “We’re thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden, and look forward to building a long-standing showcase platform with the ‘Reunion’ for the players, teams and fans alike. ”
Dunkin Donuts sponsors Madison Square Garden NEW YORK, Dec. 28, 2015 /PRNewswire/ -- The Madison Square Garden Company and Dunkin' Donuts announced a multi-year marketing partnership, naming America's all-day, everyday stop for coffee and baked goods the Official Coffee, Baked Goods and Breakfast Sandwich of the New York Knicks, New York Rangers, New York Liberty and Madison Square Garden (MSG). With the new partnership, fans will now have the opportunity to enjoy Dunkin' Donuts' hot and iced coffee while attending events at MSG thanks to two Dunkin' Donuts locations on The Garden's concourse. The agreement also provides Dunkin' Donuts with premiere brand integration at The World's Most Famous Arena during Knicks, Rangers and Liberty games.
Lenny & Larry's sponsors Madison Square Garden “We are ecstatic about being connected with the World’s Most Famous Arena,” said Aaron Croutch, Vice President of Business & Legal Affairs. “This partnership will help promote our brand to the growing number of retail customers we now have throughout the East Coast.”