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Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. The club currently play in the Premier League, the top flight of English football. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910. read more
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England. The club currently play in the Premier League, the top flight of English football. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910. read more
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July 30 2020

Manchester United was mentioned in Coronavirus' Impact on Three of the World's Biggest Sponsorship Properties

Some of the world's biggest properties are reporting results for the first full quarter after the lockdown and sponsorship will likely be among the biggest revenue streams to contract for event-dep...

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Deal

Chi Limited partners with Manchester United Manchester United has today announced a multi-year sponsorship with Chi Limited to become the club’s official soft drinks partner in Nigeria.   The deal will allow Nigeria’s market leader in fruit juices to use the legendary United crest and club imagery on a range of products throughout Nigeria.   Founded over 30 years ago, Chi prides itself as Nigeria’s premier producer of healthy, high quality, fruit and dairy-based beverages enjoyed by millions of customers every year.   With brands like Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through the expansion of its well-known brands. Its emphasis on innovation and community has ensured investment in modern facilities across Africa, creating employment and giving people skills to help improve their lives.   United’s group managing director, Richard Arnold, said: “We are delighted to welcome Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and well-being of the local population by producing high quality, market-leading products.   “We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008. We hope that this partnership will help bring these fans closer even to the club they love.”   Chi Limited’s head of marketing, Probal Bhattacharya, described the partnership as between two of the most cherished brands in Nigeria, he said: “As a company, we are proud to partner with such a 11/2014

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IVC signs deal with Manchester United • First official Chinese wellness partner • IVC unveils ‘MATE’ branded products for the first time at Old Trafford   Manchester United has today announced a multi-year partnership with IVC as the club’s first official Chinese wellness partner.   IVC, a leading player in the global nutritional supplement market, enters China with an exclusive line of wellness products tailored for the Chinese consumer. Founded in 1955 with an emphasis on quality and innovation, IVC produces supplements for the leading retailers in the United States and nutritional, prescription and over-the-counter products on behalf of many global household brands.   As part of the partnership, IVC’s MATE brand series will launch products that carry the Manchester United crest. These include SPORTMATE, a nutritional supplement which improves muscle repair and supports metabolism, and DAILYMATE, whose comprehensive formula supports immune health and boosts energy levels.   Manchester United’s group managing director, Richard Arnold, comments: “As a professional sports club we understand the importance of living a healthy lifestyle, something we encourage not just amongst our players but also amongst all our 800 staff, local community and fans across the world. Through our partnership with IVC we hope to spread this message of wellbeing to the 108 million faithful followers we have in China.”   Mr. Chang Liang, President of IVC, added: “IVC and Manchester United have many things in common, sharing the same DNA that has made us both successful global organisations. We believe health and nutrition is the key to a person’s wellbeing and Manchester United will help us communicate this to its millions of followers in China. The IVC MATE products offer fans a range of customised nutritional supplements to meet all their needs.” 11/2014

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