Central Garden & Pet signs deal with Milwaukee Brewers Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone are once again partnering with several Major League Baseball® teams this season on a campaign to promote pet welfare and raise awareness about the powerful and important bond between people and their pets. Central has struck deals with seven teams including the New York Mets, Los Angeles Dodgers, Seattle Mariners, Oakland Athletics, Colorado Rockies, Milwaukee Brewers and Arizona Diamondbacks. The highlight of the program is a series of Bark at the Park events at Major League Baseball stadiums where dogs can join their families in the fun and excitement of a baseball game. Fans will be able to purchase tickets for themselves and their dogs, join in a pre-game parade around the field, enjoy pet friendly activities and free product samples. On average, about 700 dogs and their families at each game will participate in these extremely popular events. The season-long program will include in-store messaging at local independent retailers, public service announcements, national PR and media, charitable fundraising and direct engagement with fans at ballparks across the country.
Northwestern Mutual partners with Milwaukee Brewers The Milwaukee Brewers and Northwestern Mutual today announced a multi-year partnership between the two organizations. The partnership includes updated decor and renaming of the all-inclusive fan seating area known as "The Northwestern Mutual Legends Club" (formerly the Gehl Club), plus a unique initiative to raise funds and awareness for a worthy cause. The Northwestern Mutual Legends Club will pay homage to the rich history of baseball in the Cream City as well as Northwestern Mutual's 160-year heritage as a leading financial security company since 1857. The Club is located on the third base line on the Club Level and is available for groups and Season Seat Holders (capacity of 260). This new partnership will shine a spotlight on Northwestern Mutual's national philanthropic program in the fight against childhood cancer, by bringing Alex's Lemonade Stand Foundation (ALSF) - the company's national nonprofit research partner - to Miller Park. During Saturday and Sunday home games, fans will be able to purchase lemonade from a custom, Northwestern Mutual-branded lemonade stand staffed by Northwestern Mutual volunteers and Brewers employees. Gross proceeds from the stand will be donated to ALSF for research in support of treatments and cures for childhood cancers. In September, the Brewers and representatives from Northwestern Mutual Foundation will hold a special check presentation during a game to recognize the funds raised during the season to benefit childhood cancer research through ALSF. "This partnership with the Milwaukee Brewers will enable us to strengthen and improve our community, while we also help fight childhood cancer," said John Schlifske, chairman and CEO of Northwestern Mutual. "Funding for childhood cancer research is a crucial need to bring life-saving treatments and cures to children and families facing cancer so they can fully experience all the joy and happiness of life." Northwestern Mutual is committed to several causes within Milwaukee, including investments in education, neighborhoods and cultural organizations to events that significantly improve the quality of life for those living here. Since 2012, the company's Childhood Cancer Program has contributed almost $14 million and funded more than 155,000 hours of research with the help of its employees and financial representatives nationwide. In 2015, the company established the Northwestern Mutual Day Hospital located in the MACC Fund Center at Children's Hospital of Wisconsin to accelerate the search for a cure to childhood cancer and provide support for families impacted by the disease. "Northwestern Mutual has a long track record of committed support for the local community, and we are thrilled that these efforts extend to this partnership with the hometown Brewers," said Rick Schlesinger, Brewers Chief Operating Officer. "Our organizations share many of the same goals, and this relationship will bring benefits not only to Brewers fans, but also to a terrific cause." The Northwestern Mutual Club features an "all-you-can-eat" buffet, which is included with the price of the game ticket. The buffet features dishes prepared by the Club Chef, and include a carving station, appetizers and a gourmet salad station. Delicious fare such as Klement's sausages, a build-your-own nachos bar, assorted desserts, unlimited soft drinks and coffee are also available. On top of that, each ticket to the Club comes with two complimentary beers or glasses of wine. Fans are able to catch all the game action with indoor and outdoor seating options, spacious lounge area, private entrance and restrooms as well as a concierge and personal wait staff. Tickets for the Northwestern Mutual Legends Club, start at just $85 per person. To learn more information about the Club or to purchase tickets, fans can contact the Brewers group sales department at 414-902-GRPS (4777) or visit Brewers.com/groups.