American Family Insurance signs deal with Milwaukee Brewers The ballclub and Wisconsin-based American Family Insurance announced a 15-year partnership that includes naming rights to Miller Park, as the stadium has been called since it opened in 2001. That name will remain through '20, when the Brewers' original agreement with the Miller Brewing Company (now MillerCoors) comes to an end.
Johnsonville Sausage partners with Milwaukee Brewers Johnsonville owner Shelly Stayer confirmed today that the Sheboygan Falls-based, privately owned family business has signed on as a sponsor for the team and Miller Park. “We thank the Brewers organization for choosing to partner with a family-owned and operated Wisconsin brand,” said Stayer. “Their decision confirms the fact they want their fans to have an exceptional stadium experience.”
Central Garden & Pet signs deal with Milwaukee Brewers Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone are once again partnering with several Major League Baseball® teams this season on a campaign to promote pet welfare and raise awareness about the powerful and important bond between people and their pets. Central has struck deals with seven teams including the New York Mets, Los Angeles Dodgers, Seattle Mariners, Oakland Athletics, Colorado Rockies, Milwaukee Brewers and Arizona Diamondbacks. The highlight of the program is a series of Bark at the Park events at Major League Baseball stadiums where dogs can join their families in the fun and excitement of a baseball game. Fans will be able to purchase tickets for themselves and their dogs, join in a pre-game parade around the field, enjoy pet friendly activities and free product samples. On average, about 700 dogs and their families at each game will participate in these extremely popular events. The season-long program will include in-store messaging at local independent retailers, public service announcements, national PR and media, charitable fundraising and direct engagement with fans at ballparks across the country.