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Minus Zero Festival

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USA-CA

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Property Summary
Minus Zero Festival is a two day winter sports and electronic music festival held annually. During the two day event, 30 DJs perform on two outdoor stages in the heart of a ski resort. Established in 2013 at Mountain High Resort in Wrightwood, CA, headliners included Paul Oakenfold, EC Twins, Capital Cities, and Zen Freeman. This year, Minus Zero Festival is proud to announce expansion to three other ski resorts: Winter Park Resort in Denver, CO, Mont Tremblant in Quebec, and Blue Mountain Resort in Ontario. THE CONCEPT Reach Milleannials at 4 major resorts this season and tap into the affluent Winter Sports market. Minus Zero is the only national winter EDM music festival covering Los Angeles, Denver, Toronto, and Montreal. Each two day performance mixes the best in musical talent with art, culture, and winter sports entertainment. This season, Minus Zero will reach 40,000 individuals from March to April making it the #1 winter resort music series in North America. THE VENUES Reach 40,000 guests at four world-class ski resorts. Generate another 496,000 on-site impressions over the course of promotion and be directly promoted to 200,000 season pass holders. Mountain High Resort Southern California’s closest winter resort Location: Wrightwood, CA Market: Los Angeles Dates: February 27-28, 2016 Winter Park Resort One of the top 10 most popular resorts in the country Location: Winter Park, CO Market: Denver Dates: April 2-3, 2016 Blue Mountain Resort Canada’s premier metropolitan destination Location: The Blue Mountains, ON Market: Toronto & New York Dates: March 5-6, 2016 Mont Tremblant Close to the huge Montreal music scene Location: Mont Tremblant, QC Market: Montreal Dates: April 9-10, 2016 MARKETING
 Website 30,000+ Unique MinusZeroFestival.com Visitors 8,000+ Youtube Fan Views on Videos 5,000+ Posts with #MinusZeroFestival Social Media 10,000 Facebook Fans 5,000 Twitter Followers 8,000 Instagram Followers Digital Advertising 350,000+ E-mail Subscribers across all Minus Zero databases. Month long media blasts in each major market including event listings, “pre-purchase” call-to-action, and “enter-to-win” campaigns. Street Team Advertising Localized poster and flyer distribution in each of the four markets. Public Relations Campaign Our professional PR company handles everything from distributing press releases to coordinating with news stations, scheduling interviews, and generating celebrity appearances. Charity Partner Our charity affiliate, Protect Our Winters (POW), gives your brand the environmental credibility held so dear by the Millennial and X-Generations. AUDIENCE Active, affluent Millennials who like to travel, eat good food, and share interesting experiences over a myriad of social channels. Millennials are used to instant gratification, often live their lives on-the-go and constantly busy, and don’t mind spending money on brands they believe in. Age 18-24 29% 25-34 45% 35-55+ 26% Gender 57% Male 43% Female Income 8% Under $50,000 38% $50,000-$100,000 33% $100,000-$150,000 17% $150,000-200,000 4% Above $200,000 Sports Interest 68% Ski 32% Snowboard PARTNER WITH NORTH AMERICA’S LARGEST MUSIC FESTIVAL Launched in 2013, Minus Zero has become the premier winter music tour for North America’s resort industry playing to more than 40,000 fans over eight days. In addition to Minus Zero, Worldwide Presents works with the largest clubs and entertainment agencies in Los Angeles and Las Vegas. We host more than 45 events annually ranging from EDM to House to Hip Hop. We are experts in event production and venue management with more than 20 years of experience. This year’s festival series will be unmatched in terms of talent, production, and on-site experience. We invite you to work with Minus Zero, creating a unique opportunity to generate trial and exposure in the affluent winter sports market. SPONSORSHIP OPPORTUNITIES Types of Sponsorship: Presenting Sponsor Platinum Sponsor Gold Sponsor Silver Sponsor Presenting Sponsor: Named Presenting Sponsor on all festival associated artwork. Company name or logo on all venue and outer venue Marquee. Company name or logo on all printed materials including advertising, flyers, posters, and event schedules. Company name or logo on all digital assets including display ads, e-mails, and minuszerofestival.com. Company name included in all radio advertisements. Recognized as Presenting Sponsor in all press releases. Featured partner on social media. Will run two cooperative social media promotions in each region. Company name or logo rotating on 15+ plasma and projection multimedia screens. Company name or logo on all regular and VIP wristbands. Additional signage (Custom Gobo lighting) cast on walls within the venue. 10x20 store front within the venue. Ability to sample product. 3-4 person promotional team present within the venue promoting your product (samples, flyers, discounts, etc.). Category exclusivity on corporate product throughout the entire venue. Logo representation as a sponsor on Media Wall on Red Carpet Entry for all press & celebrity photo opportunities. Access to in-house photographers & videographer. Celebrity Meet & Greet opportunities whenever possible. VIP Product placement in all artist lounges, dressing rooms, and backstage areas. 2 Local outdoor billboards 1 Center stage banner/Gobo lighting 2 VIP Tables 50 VIP Tickets 100 General Admission Tickets Platinum Sponsorship: Company name or logo on all printed materials including advertising, flyers, posters, and event schedules. Company name or logo on all digital assets including display ads, e-mails, and minuszerofestival.com. Featured partner on social media. Will run two cooperative social media promotions in each region. Company name or logo rotating on 15+ plasma and projection multimedia screens. 10x20 store front within the venue. Ability to sample product. 1-2 person promotional team present within the venue promoting your product (samples, flyers, discounts, etc.). Custom Gobo lighting with logo within the venue near all sound stages. Additional signage (Custom Gobo lighting) cast on walls within the venue. Category exclusivity on corporate product throughout the entire venue. Logo representation as a sponsor on Media Wall on Red Carpet Entry for all press & celebrity photo opportunities. VIP Product placement in all artist lounges, dressing rooms, and backstage areas. 2 VIP Tables 25 VIP Tickets 50 General Admission Tickets Gold Sponsorship: Company name or logo on all printed materials including advertising, flyers, posters, and event schedules. Company name or logo on all digital assets including display ads, e-mails, and minuszerofestival.com. Company name or logo rotating on 15+ plasma and projection multimedia screens. Featured partner on social media. Will run one cooperative social media promotions in each region. 10x10 store front within the venue. Ability to sample product. Custom Gobo lighting with logo within the venue near all sound stages. VIP Product placement in all artist lounges, dressing rooms, and backstage areas. 1 VIP Tables 10 VIP Tickets 15 General Admission Tickets Silver Sponsorship: Company name or logo on all printed materials including advertising, flyers, posters, and event schedules. Company name or logo on all digital assets including display ads, e-mails, and minuszerofestival.com. Company name or logo rotating on 15+ plasma and projection multimedia screens. Featured partner on social media. Will run one cooperative social media promotions in each region. 10x10 store front within the venue. Ability to sample product. VIP Product placement in all artist lounges, dressing rooms, and backstage areas. 5 VIP Tickets 10 General Admission Tickets Partnership & Sponsorship Inquiries For more information, please contact Susan Blackmon at 323.610.9430 or sponsor@minuszerofestival.com.

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