Sugarlands Distilling Company signs deal with NASCAR DAYTONA BEACH, Fla. – Award-winning moonshine distillery Sugarlands Distilling Company, LLC. has entered the sport by signing agreements with both the sanctioning body and one of the most iconic tracks on the circuit, Talladega Superspeedway. The new partnerships designate Sugarlands Shine as the “Official Moonshine of NASCAR” and as the title partner of the NASCAR Gander Outdoors Trucks Series fall race, the Sugarlands Shine 250.
Dansons partners with NASCAR DAYTONA BEACH, Fla. – NASCAR and Pit Boss Grills announced a multi-year agreement that introduces one of the fastest growing grill brands as the “Official Grill of NASCAR®.” This new deal marks Pit Boss Grills’ first partnership with a professional sports property and will strengthen the company’s campaign to grow brand awareness on a national scale.
Anheuser-Busch InBev partners with NASCAR DAYTONA BEACH, Fla. — One of the most recognizable partnerships in all of sports has returned with vigor as NASCAR and Anheuser-Busch announced Wednesday the return of the “Busch Pole Award” in the Monster Energy NASCAR Cup Series and that Busch will serve as the “Official Beer of NASCAR.”
Axalta Coating Systems sponsors NASCAR “Our affiliation with NASCAR runs deep,” said Charles Shaver, Chairman and CEO, Axalta. “We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. Today, with this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with likeminded companies who need or use coatings. Motorsports represents all the things we see in ourselves; teamwork, high performance, a drive to be better, and winning!”