Anheuser-Busch InBev signs deal with NASCAR DAYTONA BEACH, Fla. — One of the most recognizable partnerships in all of sports has returned with vigor as NASCAR and Anheuser-Busch announced Wednesday the return of the “Busch Pole Award” in the Monster Energy NASCAR Cup Series and that Busch will serve as the “Official Beer of NASCAR.”
Axalta Coating Systems partners with NASCAR “Our affiliation with NASCAR runs deep,” said Charles Shaver, Chairman and CEO, Axalta. “We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. Today, with this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with likeminded companies who need or use coatings. Motorsports represents all the things we see in ourselves; teamwork, high performance, a drive to be better, and winning!”
Digital Ally partners with NASCAR Lenexa, KS - Daytona Beach, FL, Feb. 06, 2018 (GLOBE NEWSWIRE) -- NASCAR® and Digital Ally®, Inc., a company with the mission to provide law enforcement agencies, emergency management, and commercial companies with the highest quality video solutions and software management, announced today a multi-year official partnership, naming Digital Ally “A Preferred Technology Provider of NASCAR.”
The Weather Channel sponsors NASCAR DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.
Yeti Coolers partners with NASCAR DAYTONA BEACH, Fla. — NASCAR, NASCAR Team Properties, and YETI announced Thursday, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR®.”