Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...
NASCAR is seeking a Senior Director of Partnership Sales to work from our Charlotte, North Carolina corporate office. This role will generate revenue through the sale of major marketing p...
Advance Auto Parts sponsors NASCAR DAYTONA BEACH, Fla. & RALEIGH, N.C.--(BUSINESS WIRE)--As NASCAR Weekly Series sanctioned events begin to return at select tracks across North America, NASCAR and Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, today announced a multiyear official partnership, designating Advance as the series entitlement sponsor. As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”
Blue Emu sponsors NASCAR DAYTONA BEACH, Fla. (Feb. 27, 2020) – NASCAR and Blue-Emu have announced a multi-year agreement designating the company as an Official Partner of NASCAR, Martinsville Speedway and Motor Racing Network (MRN). As part of the agreement, Blue-Emu will serve as the entitlement sponsor of NASCAR Cup Series™ spring events at Martinsville Speedway, with the Blue-Emu Maximum Pain Relief 500 debuting under the lights on Saturday, May 9.
Verizon signs deal with NASCAR DAYTONA BEACH, Fla. (Feb. 13, 2020) – Ahead of the iconic DAYTONA 500, NASCAR and Verizon announced today a multi-year partnership to modernize 12 NASCAR-owned race tracks and bring race fans, drivers and teams improved connectivity to enhance the at-track experience. The partnership designates Verizon as the Official Wireless Telecommunications and 5G Mobility Partner of NASCAR, as well as the Official At-Track Wi-Fi Partner of 12 NASCAR-owned race tracks. As part of this agreement, Verizon will work with NASCAR to upgrade its in-venue wireless communications service, starting with delivering improved Wi-Fi service in 12 racetracks, over the next three years.
U.S. Census Bureau signs deal with NASCAR DAYTONA BEACH, Fla. (Feb. 12, 2020) – NASCAR® and the U.S. Census Bureau announced today, during DAYTONA 500 Media Day, an Official Partnership designed to spread awareness and encourage participation in the once-a-decade national census. The 2020 Census counts every person living in the U.S., across all 50 states, the District of Columbia, and five U.S. territories. Beginning in mid-March, most homes will receive an invitation to respond to a short questionnaire – online, by phone, or by mail.
Penn National Gaming signs deal with NASCAR DAYTONA BEACH, Fla.--(BUSINESS WIRE)--NASCAR® and Penn Interactive, a subsidiary of Penn National Gaming, Inc. (PENN: NASDAQ) (“Penn National” or the “Company”), announced today a new multi-year partnership that will make Penn National an authorized gaming operator of NASCAR in the United States. The partnership is Penn National’s first with a professional sports league and will center around a brand new, free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $50,000 jackpot every race.
Cometic Gasket signs deal with NASCAR DAYTONA BEACH, Fla. — NASCAR and Cometic Gasket, Inc. announced today an expansion of their multi-year official partnership, designating the company the sponsor of the NASCAR Gander RV & Outdoors Truck Series™ pole award. The Cometic Gasket Pole Award will be awarded to the NASCAR Gander RV & Outdoors Truck Series driver with the fastest qualifying time each week, starting on Friday, Feb. 14 at Daytona International Speedway.
Dixie Vodka partners with NASCAR DAYTONA BEACH, Fla. (Nov. 13, 2019) – NASCAR and Dixie Vodka announced today a multi-year official partnership, designating the American-made craft spirit brand as the “Official Vodka of NASCAR.” Central to the agreement, Dixie Vodka will sponsor the NASCAR Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary.
HotelPlanner partners with NASCAR DAYTONA BEACH, Fla. (Nov. 4, 2019) – NASCAR announced today a multi-year partnership with HotelPlanner, designating the company as the “Official Online Booking Partner of NASCAR®.” HotelPlanner, the leading online seller of group hotel bookings and individual hotel stays worldwide, has been serving travelers since 2002 and will now offer its travel hotel booking platform for NASCAR’s corporate offices, and serve as a valued resource for the industry and fans.
Amazon sponsors NASCAR SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that National Association for Stock Car Auto Racing (NASCAR) has chosen AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR will use the breadth and depth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading into the Monster Energy NASCAR Cup Series™ race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition—an AWS service that adds intelligent image and video analysis to applications—to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races. By using AWS’s services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.’s 1987 “Pass in the Grass” or Denny Hamlin’s 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels.
The Action Network signs deal with NASCAR DAYTONA BEACH, Fla. (May 6, 2019) – NASCAR® today announced a new content partnership with The Action Network, the most trusted source for sports betting insights and analytics, as part of the sport’s continued push to educate and engage fans around legalized sports betting.