Dixie Vodka partners with NASCAR DAYTONA BEACH, Fla. (Nov. 13, 2019) – NASCAR and Dixie Vodka announced today a multi-year official partnership, designating the American-made craft spirit brand as the “Official Vodka of NASCAR.” Central to the agreement, Dixie Vodka will sponsor the NASCAR Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary.
HotelPlanner partners with NASCAR DAYTONA BEACH, Fla. (Nov. 4, 2019) – NASCAR announced today a multi-year partnership with HotelPlanner, designating the company as the “Official Online Booking Partner of NASCAR®.” HotelPlanner, the leading online seller of group hotel bookings and individual hotel stays worldwide, has been serving travelers since 2002 and will now offer its travel hotel booking platform for NASCAR’s corporate offices, and serve as a valued resource for the industry and fans.
Amazon signs deal with NASCAR SEATTLE--(BUSINESS WIRE)--Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that National Association for Stock Car Auto Racing (NASCAR) has chosen AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR will use the breadth and depth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com called This Moment in NASCAR History powered by AWS. The video series will debut heading into the Monster Energy NASCAR Cup Series™ race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition—an AWS service that adds intelligent image and video analysis to applications—to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races. By using AWS’s services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.’s 1987 “Pass in the Grass” or Denny Hamlin’s 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels.
The Action Network partners with NASCAR DAYTONA BEACH, Fla. (May 6, 2019) – NASCAR® today announced a new content partnership with The Action Network, the most trusted source for sports betting insights and analytics, as part of the sport’s continued push to educate and engage fans around legalized sports betting.
Genius Sports sponsors NASCAR DAYTONA BEACH, Fla., May 3, 2019 /PRNewswire/ -- NASCAR and Genius Sports, the global leader in sports data solutions, today announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sportsbooks. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events.