Anheuser-Busch InBev partners with NASCAR DAYTONA BEACH, Fla. — One of the most recognizable partnerships in all of sports has returned with vigor as NASCAR and Anheuser-Busch announced Wednesday the return of the “Busch Pole Award” in the Monster Energy NASCAR Cup Series and that Busch will serve as the “Official Beer of NASCAR.”
Axalta Coating Systems signs deal with NASCAR “Our affiliation with NASCAR runs deep,” said Charles Shaver, Chairman and CEO, Axalta. “We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. Today, with this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with likeminded companies who need or use coatings. Motorsports represents all the things we see in ourselves; teamwork, high performance, a drive to be better, and winning!”
Digital Ally sponsors NASCAR Lenexa, KS - Daytona Beach, FL, Feb. 06, 2018 (GLOBE NEWSWIRE) -- NASCAR® and Digital Ally®, Inc., a company with the mission to provide law enforcement agencies, emergency management, and commercial companies with the highest quality video solutions and software management, announced today a multi-year official partnership, naming Digital Ally “A Preferred Technology Provider of NASCAR.”
The Weather Channel partners with NASCAR DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.