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Auto Racing
National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series. read more
National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series. read more
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Kayla Olliver is now following NASCAR


Manager, Partnership Strategy

October 26 2021

The Manager, Partnership Strategy will work within and across the NASCAR Centralized Sponsorship Sales organization as the lead collaborator to accelerate and optimize the go-to-market sal...

May 06 2020

NASCAR was mentioned in Seven Ways Sponsors Can Activate Without Fans in the Stands

It seems more and more likely that the clearest path back to the live events we love includes at least a temporary period of playing in front of empty stadiums. From Facebook

June 09 2020

NASCAR was mentioned in Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...


Senior Director, Partnership Sales

July 31 2020

NASCAR is seeking a Senior Director of Partnership Sales to work from our Charlotte, North Carolina corporate office. This role will generate revenue through the sale of major marketing p...


Aspen Dental partners with NASCAR "I think the passion with which we were speaking about it, this is why we go to work every day," Vaeth says. "And this is why Aspen Dental doctors and team members out at the practices go to work every day, it's to make that difference for patients. With the NASCAR folks in the room, I think it was contagious."   Aspen Dental's joint venture with NASCAR has established roots. The company has been a loyal sponsor of Stewart-Haas Racing since 2012 and of Patrick since 2014, her second full season in the Monster Energy NASCAR Cup Series.   Patrick's profile has helped fuel successes with Aspen Dental's Healthy Mouth Movement, which has turned charitable donations into dentistry care for veterans in need, and the "Taste of the Future" campaign, which warns of the long-term effects of delaying dental visits.   "I'm really excited about working with Aspen Dental to support them in breaking down the barriers to better care, better smiles and better lives," Patrick said in a news release. "Starts and restarts are part of the sport. The same is true for focusing or refocusing on taking care of your mouth. Through 'Get Started,' we will encourage NASCAR fans to get started -- or restarted -- on their own road to better oral health."   Aspen Dental's blue, white and gray paint scheme will be prominent on Patrick's No. 10 Ford this weekend at Auto Club Speedway, marking the fourth appearance for the brand in five Monster Energy Series races this season. The increased commitment and exposure also sync with the company's growth. Aspen Dental currently has more than 600 offices for independent dental care providers across the country; it plans to expand into its 36th state later this year.   "Having the partnership with her and with SHR, and frankly a consistent presence at the track over time -- and especially this year we'll be showing up in a bigger way than we ever have before -- yes, it's helped us reach fans where they are," Vaeth said. 03/2017


Nickelodeon signs deal with NASCAR Server Identifier :239 Off-track SpongeBob, NASCAR team up for new apparel By Staff report | NASCAR.com | May 02, 2016 at 09.00 AM [{provider:'facebook',iconImgUp:'http://static.nascar.com/content/dam/nascar/social-icons/facebook.jpg',iconImgOver:'http://static.nascar.com/content/dam/nascar/social-icons/facebook-over.jpg'},{provider:'twitter',iconImgUp:'http://static.nascar.com/content/dam/nascar/social-icons/twitter.jpg',iconImgOver:'http://static.nascar.com/content/dam/nascar/social-icons/twitter-over.jpg'},{provider:'print',iconImgUp:'http://static.nascar.com/content/dam/nascar/social-icons/print.jpg',iconImgOver:'http://static.nascar.com/content/dam/nascar/social-icons/print-over.jpg'},{provider:'email',iconImgUp:'http://static.nascar.com/content/dam/nascar/social-icons/email.jpg',iconImgOver:'http://static.nascar.com/content/dam/nascar/social-icons/email-over.jpg'}] SHOP: SpongeBob NASCAR gearDo fire suits come in size square?NASCAR and Nickelodeon launched on Monday a new line of SpongeBob SquarePants-themed fan merchandise highlighting the absorbent yellow icon and his underwater cast of characters from Bikini Bottom.The new offerings include apparel for kids of all ages (yes, adults too!) as well as lanyards, beach towels, flags, koozies and more. So whether you want to show your fandom for the Krusty Krab pit crew or fly your Bikini Bottom colors with pride, the NASCAR Superstore has got you covered.But that's not all. This summer, Nickelodeon will unveil a line of Teenage Mutant Ninja Turtles-themed NASCAR gear as the season heats up for the Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway, the kick off of the 2016 Chase for the NASCAR Sprint Cup.Fans can grab the new merchandise at the Fanatics Trackside Superstore and the NASCAR.com Superstore. Tags NASCAR Mobile Sprint Cup Series More stories 05/2016


Flowmaster partners with NASCAR NASCAR adds Flowmaster as a Performance Brand December 13, 2013, NASCAR.com Like Share Flowmaster becomes exclusive performance exhaust of NASCAR NASCAR announced today a new multi-year agreement with Flowmaster designating it as the exclusive NASCAR Performance partner for performance exhaust system components, which include performance mufflers, catalytic converters, headers and installation accessories. Flowmaster will complement their category rights with participation in the NASCAR Sprint Cup Series Contingency Program. Flowmaster will leverage its new designation for exhaust system components and the power of NASCAR’s intellectual property to activate at various retail and wholesale channels nationwide and at-track through aggressive customer hosting.NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs, including mufflers. According to independent research conducted by Scarborough (USA+ 2013 Release 1) among consumers who have a vehicle, NASCAR fans are approximately 50 percent more likely than non-fans to have had a muffler repair or service in the past year and are approximately 55 percent more likely to have either done the muffler repair or service themselves or have someone else do it for free.“We’re proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,” said Norris Scott, NASCAR vice president of partnership marketing. “NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.” The NASCAR Sprint Cup Series Contingency Program strives to build strong relationships with high­-quality, performance-driven brands that are leaders in their respective categories and awards money to NASCAR teams after each race and at the end of each season. Flowmaster becomes the third new company this year to join the NASCAR Sprint Cup Series Contingency Program, where companies have their sponsor decals on the front fender of competitor race cars."I can’t wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR’s premier series,” said Flowmaster Chief Marketing Officer Nate Shelton. “We have been developing exhaust systems for 30 years and will continue to manufacture best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck.” Flowmaster is constantly developing the highest quality exhaust products at its state-of-the-art Research and Development Center in Santa Rosa, Calif., through innovation and decades of manufacturing experience. All Flowmaster mufflers and exhaust systems are developed and manufactured in the USA.The 2014 NASCAR season officially gets underway with the 56th annual Daytona 500® on Sunday, Feb. 23 at Daytona International Speedway. The Great American Race® will air live on FOX, Motor Racing Network Radio and SiriusXM NASCAR Radio™, with additional coverage on NASCAR.com.MORE: Tags 11/2014


Duralast signs deal with NASCAR FDP Becomes Newest Official Partner of NASCAR February 20, 2013, NASCAR news release, NASCAR.com Like Share New Agreement Designates Duralast as the ‘Official Brakes of NASCAR’ DAYTONA BEACH, Fla. -- NASCAR and FDP Friction Science, a leading manufacturer and supplier of brake pads, announced today a new agreement that designates the Duralast brand as the ‘Official Brakes of NASCAR.’ With more than 50 years of brake technology and friction development experience, FDP manufactures Duralast Brakes which are sold exclusively at AutoZone.NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs. According to Scarborough Research (USA+ 2012 Release 1), among U.S. consumers who have a vehicle, NASCAR fans are approximately 15 percent more likely than non-fans to have had a brake repair in the past year and are approximately 50 percent more likely to have either done the brake repair themselves or have someone do the brake repair for free.“Our brand loyal fan base associates NASCAR with quality and authenticity,” said Jim O’Connell, NASCAR chief sales officer. “NASCAR fans are more likely to shop at automotive specialty stores and the NASCAR bar mark will help differentiate Duralast Brakes at retail.”Duralast will also participate in the NASCAR contingency program, with the creation of the “Brake in the Race Award” across both the NASCAR Sprint Cup Series and NASCAR Nationwide Series. The weekly award will be given to the highest eligible driver in the running order at the time of the first caution of each race. The year-end award winner will be the driver who wins the “Brake in the Race Award” the most times during the course of the season. In the event of a tie, the final series point standings shall serve as a tiebreaker.   "We are proud of our new alliance with NASCAR,” said Jack Carney, President FDP Friction Science. “We have been developing brake technology since 1969 and will continue to manufacture high-quality Duralast brakes that millions of NASCAR fans can trust.” A full line supplier of both disc pads and brake shoes, FDP clients include OE manufacturers, retailers, program groups, warehouse distributors, exporters, and other brake manufacturers. FDP is headquartered in Tappahannock, Va., with manufacturing and R&D facilities located throughout the world. ___________________________________________________________________________________________We apologize. We are having technical issues with our comment sections and fan community and it is temporarily unavailable. We are actively working on these issues and hope to have it up and running soon. We are also working on enhancements to provide a better forum for our fans. We appreciate your patience and apologize for the inconvenience. Tags 11/2014

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