The Weather Channel signs deal with NASCAR DAYTONA BEACH, Fla. (October 6, 2017) – NASCAR and The Weather Company, an IBM Business (NYSE: IBM), announced today a multi-year agreement that will optimize the weather-related decision process for NASCAR as it incorporates hyper-local weather data and forecasts into their races to improve race-day operations and fan engagement. As part of the agreement, The Weather Company, via The Weather Channel brand, becomes the Official Weather Partner of NASCAR.
Yeti Coolers partners with NASCAR DAYTONA BEACH, Fla. — NASCAR, NASCAR Team Properties, and YETI announced Thursday, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR®.”
Aspen Dental signs deal with NASCAR "I think the passion with which we were speaking about it, this is why we go to work every day," Vaeth says. "And this is why Aspen Dental doctors and team members out at the practices go to work every day, it's to make that difference for patients. With the NASCAR folks in the room, I think it was contagious." Aspen Dental's joint venture with NASCAR has established roots. The company has been a loyal sponsor of Stewart-Haas Racing since 2012 and of Patrick since 2014, her second full season in the Monster Energy NASCAR Cup Series. Patrick's profile has helped fuel successes with Aspen Dental's Healthy Mouth Movement, which has turned charitable donations into dentistry care for veterans in need, and the "Taste of the Future" campaign, which warns of the long-term effects of delaying dental visits. "I'm really excited about working with Aspen Dental to support them in breaking down the barriers to better care, better smiles and better lives," Patrick said in a news release. "Starts and restarts are part of the sport. The same is true for focusing or refocusing on taking care of your mouth. Through 'Get Started,' we will encourage NASCAR fans to get started -- or restarted -- on their own road to better oral health." Aspen Dental's blue, white and gray paint scheme will be prominent on Patrick's No. 10 Ford this weekend at Auto Club Speedway, marking the fourth appearance for the brand in five Monster Energy Series races this season. The increased commitment and exposure also sync with the company's growth. Aspen Dental currently has more than 600 offices for independent dental care providers across the country; it plans to expand into its 36th state later this year. "Having the partnership with her and with SHR, and frankly a consistent presence at the track over time -- and especially this year we'll be showing up in a bigger way than we ever have before -- yes, it's helped us reach fans where they are," Vaeth said.
Hotels for Hope sponsors NASCAR DAYTONA BEACH, Fla. -- NASCAR announced today a multi-year partnership with Hotels for Hope designating the company as the "Official Hotel Booking Partner of NASCAR®." Hotels for Hope, a hotel inventory brokerage with a philanthropic business model, services large scale consumer events across the country and will now include NASCAR race weekends.
Eli Lilly and Company sponsors NASCAR DAYTONA BEACH, Fla. -- NASCAR® and Lilly Diabetes announced today that Lilly is expanding its involvement in NASCAR with a multi-year official partnership with the sanctioning body. The new collaboration designates Lilly Diabetes as the "Official Diabetes Health Partner of NASCAR."