Viking River Cruises signs deal with National Geographic Channel LOS ANGELES, April 19, 2017 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced it has signed on to sponsor National Geographic's first fully scripted global anthology series, "Genius," which in its debut season tells the story of the 20th century's most brilliant icon, Albert Einstein. The new premier partnership with National Geographic builds on Viking's continued commitment to supporting enriching cultural programming, with current and past partnerships including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius on April 25 at 9 p.m. ET/PT on National Geographic, Viking will showcase a new brand campaign entitled "Time," featuring Torstein Hagen, Founder and Chairman of Viking Cruises. A lifelong admirer of Einstein, Hagen, who is also a physicist, shares Einstein's interest in the concept of time and often refers to time as "the only scarce commodity." The campaign debuts today and will roll-out across additional marketing channels throughout the show's 10-part global event series on National Geographic.
ANZ partners with National Geographic Channel As part of the sponsorship deal, FOX One Stop Media, FOX International Channels’ (FIC) integrated ad sales solutions arm, will produce three 30-second customer vignettes for ANZ, which will air on National Geographic in Southeast Asia, Hong Kong and Taiwan. The show will also be cross-promoted on other channels including Fox, Star World, FX, Fox Crime, Nat Geo Adventure and Nat Geo Wild. There will also be online promotions on NGC and Star World websites.
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