Guaranteed Rate partners with National Hockey League (NHL) 12/2020

GrowlerWerks signs deal with National Hockey League (NHL) 10/2020

Venuetize sponsors National Hockey League (NHL) 10/2020

Verizon partners with National Hockey League (NHL) 09/2020

Fastenal partners with National Hockey League (NHL) 08/2020

National Hockey League (NHL) was mentioned in Our Top Sponsorship Stories From 2019

Each year, we look back at our data set of sponsorship deals to identify the biggest trends from the year. This year that data set includes over 5000 sponsorship deals. Here's some of the biggest h...

National Hockey League (NHL) was mentioned in Comeback Updates For Top Sponsorship Properties

Sponsors, properties and perhaps most importantly, fans, are anxiously awaiting updates on the re-start of live events as economies start to re-open. In this ongoing post, we'll keep running update...

Roman sponsors National Hockey League (NHL) 07/2020

Nestlé signs deal with National Hockey League (NHL) 07/2020

Little Caesars Pizza signs deal with National Hockey League (NHL) 07/2020

Blackbird partners with National Hockey League (NHL) 07/2020

Pinty's sponsors National Hockey League (NHL) TORONTO - Pinty's Delicious Foods, Inc. and the National Hockey League (NHL) today announced a multiyear Canadian partnership agreement naming Pinty's, the official chicken wing and premium fresh and frozen meat of the NHL. The partnership is inclusive of the fresh and frozen chicken, pork, turkey and bacon categories. 02/2020

Anheuser-Busch InBev sponsors National Hockey League (NHL) The partnership is inclusive of all major NHL tentpole events including the NHL Winter Classic®, NHL® All-Star Weekend, Stanley Cup® Playoffs and Stanley Cup® Final. Additionally, in Canada the agreement includes Flavoured Malt Beverages (FMB) and Ready-To-Drink Beverages (RTD) Categories, with Mike's 0g HARDer Sparkling Water becoming a lead brand in the partnership. 12/2019

Tailored Brands partners with National Hockey League (NHL) TORONTO--(BUSINESS WIRE)--Moores Clothing for Men today announced a multiyear partnership with the National Hockey League (NHL®), marking its first partnership with the professional sports league. To coincide with the start of the 2019-20 NHL season on October 2, hockey fans will be able to customize their suits, sport coats, formal jackets and vests with linings from their favorite NHL teams by visiting any Moores store across Canada. 09/2019

iSlide partners with National Hockey League (NHL) Boston, MA: ISlide, known for their ability to create custom slide sandals for any customer within days using a proprietary printing process, announced today that it has entered a two-year licensing deal with the National Hockey League (NHL) to manufacture and distribute footwear products and designs featuring NHL team logos.ISlide will be launching the program with more than 120 initial designs for the league (4 designs for each NHL team) on their website on September 24th, just in time for the start of the 2019-2020 NHL season which begins on Wednesday, October 2nd.  This will allow fans the opportunity to “Stand In What You Stand For.”  These will be exclusively available at www.islideusa.com on September 24th and be available at select retailers nationwide on October 1st.  Custom NHL ISlides will also be available on Fanatics retail websites and at select in-venue retailers beginning on October 16th. 09/2019

Boston Beer Company signs deal with National Hockey League (NHL) Since its outset, the hard seltzer category has grown exponentially while sales of Truly Hard Seltzer tripled in volume in 2018 and have nearly tripled again in 2019. Now hockey fans and consumers across the country can add Truly to their menu of options to enjoy from puck drop to the final buzzer and beyond. 09/2019

Manager, Partnership Marketing

May 21 2019

SUMMARY

Responsible for working closely with US Partnership Marketing Director(s) to manage a portfolio of US based Integrated Partnership Marketing relationships.

ESSENTIAL...

Mass Mutual signs deal with National Hockey League (NHL) NEW YORK & SPRINGFIELD, Mass. - Massachusetts Mutual Life Insurance Company (MassMutual) and the National Hockey League (NHL®) today announced a multiyear partnership, naming MassMutual the Official Life Insurance and Retirement Planning Partner of the NHL. This collaboration builds on MassMutual's role as a retirement plan provider for the NHL. 04/2019

Kruger Products partners with National Hockey League (NHL) MISSISSAUGA, Ontario, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Kruger Products L.P. (“Kruger Products” or “KPLP”) and the National Hockey League (“NHL”®) today announced a multi-year Canadian partnership naming Kruger Products its official tissue partner in both consumer and away-from-home markets across the nation. As part of the partnership, Kruger Products will create innovative and fully-integrated programs and promotions to celebrate Canada’s favourite sport. 02/2019

FanDuel partners with National Hockey League (NHL) NEW YORK - FanDuel and the National Hockey League (NHL) today announced a multi-year partnership making FanDuel the exclusive official daily fantasy partner and an official sports betting partner of the NHL. FanDuel also signed a partnership with the New Jersey Devils, marking FanDuel's first agreement in the sports betting category with an NHL team. 11/2018

Navy Federal Credit Union signs deal with National Hockey League (NHL) VIENNA, Va.--(BUSINESS WIRE)--Navy Federal Credit Union and the National Hockey League (NHL®) have entered into a multi-year U.S. partnership to recognize and support veterans, active duty servicemembers and their families at NHL tentpole events, in broadcast and across the NHL’s digital platforms. 11/2018

MGM Resorts International signs deal with National Hockey League (NHL) "The new sports betting landscape presents a unique opportunity for fan engagement utilizing technology and data that are exclusive to our League," Commissioner Bettman said. "As a leading global gaming operator and entertainment company, MGM Resorts is the perfect partner for us to begin our transformative entry into this space. Fan engagement, technological advancement and innovation are paramount to our progressive approach and will be at the forefront of everything we do."   10/2018

New Amsterdam sponsors National Hockey League (NHL) MODESTO, Calif., Oct. 1, 2018 /PRNewswire/ -- New Amsterdam Vodka and the National Hockey League (NHL[®]) today announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL, securing its place as the first-ever vodka brand to be a League sponsor. New Amsterdam Vodka will be featured in NHL programming throughout the regular season and the Stanley Cup[®] Playoffs, as well as during the league's premier events, including the NHL Winter Classic[®], NHL Stadium Series™ and NHL[®] All-Star Game. 10/2018

Jagermeister sponsors National Hockey League (NHL) NEW YORK -- The National Hockey League (NHL®) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the U.S with the designation of "official shot of the NHL." As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various retail, in-venue and on premise channels as well as consumer activations at the NHL Winter Classic®, the NHL® All-Star Weekend and other NHL marquee events. This collaboration allows consumers and hockey fans alike the opportunity to partake in shared, ice cold moments with premier brand integration and exposure. 09/2018

The Chemours Company signs deal with National Hockey League (NHL) Bringing more than 85 years of experience in innovation for the refrigeration industry, Chemours will work with the NHL and community rink owners and operators to identify cost-effective, sustainable alternatives, such as Opteon™ refrigerants which are non-ozone depleting and have a low global warming potential (GWP). This effort comes at a crucial time as many community rinks across North America currently use HCFC-22 which is being phased out pursuant to the Montreal Protocol, or HFCs, which are being phased down through the Kigali Amendment to the Montreal Protocol. 05/2018

Great Clips partners with National Hockey League (NHL) Great Clips, Inc. is proud to be named the Official Hair Salon of the NHL® as part of a partnership with the National Hockey League Players’ Association (NHLPA) and the National Hockey League (NHL) for the 2018 Stanley Cup® Playoffs. The partnership centers around a campaign, aptly named the LegendHairy Greats of the NHL. The socially-shareable campaign features an online poll where fans can vote for their favorite “hockey hair” styles from some of the sport’s most notable players including: Brent Burns (San Jose Sharks), Cal Clutterbuck (New York Islanders), Jamie Benn (Dallas Stars), James Neal (Vegas Golden Nights), Chris Thorburn (St. Louis Blues), and many more. 05/2018

Hulu sponsors National Hockey League (NHL) NEW YORK / TORONTO - Hulu, the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL®) today announced a new partnership in which Hulu becomes an official sponsor of the NHLPA and the NHL for the entirety of the 2018 Stanley Cup® Playoffs and Final. 04/2018

Danone sponsors National Hockey League (NHL) BOUCHERVILLE, Quebec -- DanoneWave Canada is proud to announce that its popular OIKOS brand has been named the official yogurt of the National Hockey League in Canada through a three-year sponsorship that launches during the current 2017-18 NHL Season. 12/2017

Cigna Healthcare sponsors National Hockey League (NHL) Global health service company Cigna (CI) today announced it has signed on as the Official Health Insurance Provider of the National Hockey League® (NHL®) in the U.S. and will be the Presenting Sponsor of the NHL’s Every Save Counts™ campaign. The campaign is part of the NHL’s annual, year-round Hockey Fights Cancer™ effort to raise money and awareness for national and local organizations involved in cancer care and research. 03/2017

PPG Industries partners with National Hockey League (NHL) Now Pittsburgh’s hometown coatings giant is hoping for even broader exposure among hockey fans across North America in a deal that makes it the official paint brand for the National Hockey League. 02/2017

Mitsubishi Electric partners with National Hockey League (NHL) TORONTO -- Mitsubishi Electric Sales Canada Inc. (Mitsubishi Electric) has signed a multiyear corporate marketing agreement with the National Hockey League (NHL®) to become the official heating, ventilation and air conditioning (HVAC), and hand dryer partner of the NHL in Canada. Mitsubishi Electric will leverage its NHL partnership to showcase the Mitsubishi Electric brand of commercial and residential products to NHL fans throughout the League's calendar of events, including the NHL Centennial celebration throughout 2017. 01/2017

Sonnet partners with National Hockey League (NHL) TORONTO  -- Sonnet, Canada's first fully online home and auto insurance experience, has signed a multi-year agreement with the National Hockey League (NHL®), becoming the official Canadian home and auto insurance partner of the NHL. The new deal marks the first-ever national sports league partnership for the new Canadian brand, and the first-ever insurance agreement for the NHL in Canada. 12/2016

Dunkin Donuts signs deal with National Hockey League (NHL) CANTON, Mass., Dec. 5, 2016 /PRNewswire/ -- U.S. hockey fans have a new reason to cheer this season, as Dunkin' Donuts and the National Hockey League announced a multi-year agreement today, making Dunkin' Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin' Donuts' first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017. 12/2016

Fanatics sponsors National Hockey League (NHL) NEW YORK -- The National Hockey League (NHL) and Fanatics, Inc. (Fanatics) jointly announced today a significant long-term agreement that expands the scale and scope of Fanatics' relationship with the League. As part of the new agreement, Fanatics will now be the official manufacturer of a broad range of NHL® apparel and headwear, including replica jerseys, as well as hot market merchandise for the Stanley Cup® Playoffs and Final all starting with the 2017-18 NHL season. 10/2016

Twitter signs deal with National Hockey League (NHL) SAN FRANCISCO, July 25, 2016 /PRNewswire/ -- Twitter today announced it will live stream weekly out-of-market games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an exclusive, nightly multi-sports highlights show called 'The Rally', the first show of its kind to be streamed live on Twitter. The MLB, NHL, and 120 Sports streaming rights come through Twitter's new partnership with MLBAM. 07/2016

Adidas signs deal with National Hockey League (NHL) NEW YORK -- The NHL and adidas on Tuesday announced a seven-year partnership that will make adidas the official outfitter of on-ice uniforms and official supplier of licensed apparel and headwear for the League starting with the 2017-18 season. 09/2015

Samsung signs deal with National Hockey League (NHL) The NHL and Samsung Canada are set to announce this week that the electronics manufacturer had signed on as one of the league’s official corporate partners. But this deal isn’t just about pasting logos on rink boards. 03/2015

SAP partners with National Hockey League (NHL) The league will name the company its official cloud software provider. The league website, NHL.com, will now feature 30 advanced statistics such as Corsi (named for a former Buffalo Sabres' assistant coach, Jim Corsi) and Fenwick — now being called shot attempts (SAT) and unblocked shot attempts (USAT) by the NHL – as well as additional enhancements of existing statistics, such as a breakdown of primary and secondary assists. 02/2015

GoPro signs deal with National Hockey League (NHL) NEW YORK / TORONTO – The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) today announced a North American partnership with GoPro, the maker of the world's most versatile camera and enabler of some of today's most immersive and engaging content. The agreement is GoPro's first with a major professional sports league. As part of this unprecedented partnership, the NHL will use GoPro's innovative equipment and expertise to deliver hockey fans never-before-seen perspectives of the game and the talents of the top players in high-definition video content during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro. 01/2015

Primesport partners with National Hockey League (NHL) PrimeSport, the leader in providing direct access to the biggest sporting events, announced today a new partnership with the National Hockey League as their Official Fan Travel and Hospitality Package Partner. As part of the partnership, PrimeSport has official hospitality and travel packages for 2015 NHL® Events now available for purchase. 11/2014

GoPro sponsors National Hockey League (NHL) Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a content-sharing deal with GoPro cameras to offer TV viewers exactly that kind of player point of view this season. 11/2014

Procter & Gamble partners with National Hockey League (NHL) TORONTO -- The National Hockey League® today announced a partnership with Crest Canada, one of the country's largest oral care brands, for the 2014-15 season. The Official Partner of the NHL has also signed NHL player Martin St. Louis as the official spokesperson for its newest product, Crest Sensi-Relief, which is available in stores nationwide. Along with his wife, Heather, the St. Louis' will be featured in a national print ad campaign this fall. St. Louis, winner of the 2003-04 Stanley Cup®, has played in more than 1,000 games over his 15 seasons in the NHL. He is also the winner of numerous NHL Awards™, including the 2003-04 Hart Trophy as League MVP, and is a six-time NHL All-Star. 11/2014

Rogers Communications partners with National Hockey League (NHL) In a surprising move, the National Hockey League has reached a 12-year, $5.232 billion (Canadian) agreement with Rogers Communications Rogers Communications for broadcast and multimedia rights, and in doing so, pushed long-standing NHL broadcast partner The Sports Network (TSN) to the side. The new broadcast deal for English-language broadcasts kicks in 2014-15 season and runs through the 2025-26 season. The agreement is the largest media rights deal in NHL history and the largest-ever sports-media rights agreement in Canadian history. 11/2014

Scotiabank sponsors National Hockey League (NHL) The Bank of Nova Scotia dropped the puck on the National Hockey League's regular season yesterday by announcing a landmark sponsorship deal that makes Canada's third-largest lender the official bank of the NHL in this country. 11/2014

BRP partners with National Hockey League (NHL) 11/2014

'47 Brand partners with National Hockey League (NHL) 11/2014

STX sponsors National Hockey League (NHL) 11/2014

Johnson Controls sponsors National Hockey League (NHL) LAS VEGAS -- Johnson Controls, the global leader in delivering solutions that increase energy efficiency in buildings, and the National Hockey League today announced the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the 2012-13 season. 11/2014

L'Oreal partners with National Hockey League (NHL) MONTREAL / TORONTO -- L'Oréal Paris Men Expert has entered into a three-year partnership with the National Hockey League (NHL®) for the 2013-14 season, marking the beauty brand's first sports sponsorship. The number one skin care brand in Canada will encourage NHL fans to 'up their game' on and off the ice via a digital campaign and an exclusive NHL.com video series. 11/2014

Kimberly-Clark partners with National Hockey League (NHL) The announcement coincides with the launch of Kimberly-Clark’s ‘home team advantage’ retail activation programme in Canada. The programme, which runs until March 2014, will see purchasers of brands such as Cottonelle, Huggies, Kleenex, Scott and Pull-ups rewarded with NHL team-branded products. 11/2014

Advil sponsors National Hockey League (NHL) NEW YORK, Sep 30, 2013 (BUSINESS WIRE) --Pfizer Consumer Healthcare, a unit of Pfizer, Inc. PFE, -1.15% and the maker of Advil(R), the #1 selling over-the-counter pain reliever in the United States, and the National Hockey League (NHL) today announced Advil(R) is an Official Partner and the Official Pain Reliever of the NHL(R) and the 30 NHL athletic trainers in North America for the 2013-14 season. Under the agreement, Advil(R) is also an Official Partner and the Official Pain Reliever of the 2014 Bridgestone NHL Winter Classic(R) and the 2014 Coors Light NHL Stadium Series(TM). 11/2014

The Antigua Group signs deal with National Hockey League (NHL) 1979 Company founded in Scottsdale, AZ.1982 Opened account with Pebble Beach for 1982 US Open.1984-1986 Expanded sales force to cover United States.1989 Payne Stewart wins PGA Championship wearing Antigua apparel at Kemper Lakes.1991 Antigua negotiates license arrangements with MLB, NBA and NHL providing these products to golf retailers and general retailers alike.1991 Antigua signs licensing agreement with Tournament Sports Marketing1991 Payne Stewart wins the U.S. Open at Hazeltine National Golf Club wearing Antigua apparel.1993 Antigua is chosen by captain Tom Watson to provide uniforms and other apparel for the 1993 U.S. Ryder Cup team and wives. Antigua also provides Ryder Cup products for retail sales in the United States.1994 Bill Mayfair wins the Tour Championship at Southern Hills wearing Antigua apparel.1995 Annika Sörenstam wins U.S. Women's Open at Broadmoor Golf Club wearing Antigua apparel.1995 Antigua is chosen as supplier for all volunteer uniforms for the Ryder Cup Matches at Oak Hill Country Club, Rochester, NY – outfitting 2,500 people.1996 Mark Brooks wins the PGA Championship at Valhalla wearing Antigua apparel.1997 Antigua named for the 4th time a Ryder Cup preferred partner by the PGA of America.1999 Antigua.com goes interactive.2000 Antigua honored with International Platinum Partner Award.2001 Antigua moves its operation to a new 110,000 square foot building in Peoria, AZ.2002-2004 Antigua continues its Ryder Cup and PGA Championship association.2003 Antigua majority interest purchased by Ashley NA a subsidiary of Sports Direct in the United Kingdom.2004 Antigua receives Outstanding Partner Award from Delaware North Companies.2006 Antigua extends its presenting partnership in GOLF RETIREMENT PLUS™2007 Antigua President named recipient of the Ernie Sabayrac award by the PGA of America.2007 Antigua consummates license agreement to design and distribute apparel and accessories under the famous Slazenger brand in the United States and Canada.2007 Steve Stricker wins the Barclays Championship wearing Antigua apparel.2007 Antigua consummates license agreement to design and distribute apparel and headwear under the famous Dunlop brand in the United States and Canada.2008 Antigua is featured in Apparel Magazine and announced as one of The Apparel All-Star Winners nominated by Lawson.2009 Antigua celebrates 30 years serving the golf industry.2010 Antigua named official apparel of the Golf Channel Am TourAntigua Named Official Golf Apparel Licensee for 2011 U.S. Solheim Cup Team2011 Antigua joins the NFL family for the 2nd time. Antigua supplies uniforms to Team USA at the Solheim Cup at Kileen Castle.2012 ...... 11/2014

Anco Wipers sponsors National Hockey League (NHL) 11/2014

Panini America partners with National Hockey League (NHL) Published April 23, 2012, Page 5 Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. The multiyear deal includes licenses for cards, stickers and sticker albums. It also includes international rights. The deal expands the number of annual card set releases to 18 from 15. 11/2014

Pepsi sponsors National Hockey League (NHL) Financial terms could not be learned, but sources connected to the deal said negotiations were finalized in early to mid-May and that the two sides celebrated the deal at Game 4 of the Eastern Conference Finals between New Jersey and the New York Rangers on May 21. 11/2014

Sirius XM signs deal with National Hockey League (NHL) 11/2014

Advil sponsors National Hockey League (NHL) 11/2014

Verizon sponsors National Hockey League (NHL) The multi-year agreement will give Verizon Wireless customers access toexclusive content through the NHL GameCenter Premium, including the ability to stream programming, access to special events such as the NHL Winter Classic, NHL All-Star Weekend and the Stanley Cupfinals. The app will also include bonus angles for NBC broadcast games, as well as NBC Sports’ “Inside the Glass” analysis from the national network broadcasts. 11/2014

GEICO signs deal with National Hockey League (NHL) “I think that the best players in the game, the best athletes in their particular sport, are guys that want that pressure. They want that demand put on them. No question, he understands who he is and the focus and everything that is bestowed upon him.” 11/2014

Molson-Coors sponsors National Hockey League (NHL) 11/2014

Tim Hortons signs deal with National Hockey League (NHL) 11/2014

Honda partners with National Hockey League (NHL) 11/2014

Enterprise Rent-A-Car partners with National Hockey League (NHL) NEW YORK (October 12, 2009) - Enterprise Rent-A-Car, the National Hockey League Players Association (NHLPA) and the National Hockey League® have entered into a multi-year agreement naming Enterprise as the Official Rent-A-Car of the NHLPA and the NHL®.  Enterprise also will be partnered with each of the 30 NHL Clubs, providing the rental car company with a highly visible presence on the national level as well as the local level. 11/2014

Molson Coors partners with National Hockey League (NHL) 11/2014

McDonald's partners with National Hockey League (NHL) Enlarge Photo 10 photos Bizspace Spotlight Sponsor Listing Staff Triangle Business Journal 11/2014

Cisco signs deal with National Hockey League (NHL) 11/2014

Discover Card signs deal with National Hockey League (NHL) 11/2014