Panera Bread sponsors NBA 2K League NEW YORK, Feb. 6, 2020 – The NBA 2K League announced today a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft, which will be held Saturday, February 22 at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the NBA 2K League’s Twitch and YouTube channels. The partnership marks Panera Bread’s first with a professional esports league and the NBA 2K League’s first with a restaurant partner.
Bud Light partners with NBA 2K League The NBA 2K League on Friday will announce that Anheuser-Busch has signed on to make Bud Light the official beer of the esports series. Terms were not revealed for the deal, and the sides say that activation plans will be announced at a later date. A-B Head of U.S. Marketing Nick Kelly, who hinted at the deal in an interview with SBJ in June, said in a statement, “As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that.”
Tencent sponsors NBA 2K League NEW YORK AND SHENZHEN, July 23, 2019 – The NBA 2K League today announced Tencent Holdings Limited (“Tencent”, HKSE: 0700) as the league’s first distribution partner in China. Tencent, a leading provider of comprehensive Internet services in China, will stream condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video and Tencent News.
Snickers sponsors NBA 2K League The NBA 2K League and SNICKERS® have announced a partnership that makes Snickers the Official Chocolate Bar of the NBA 2K League. Beginning tonight on the NBA 2K League’s live Twitch and YouTube broadcast and social media channels, the NBA 2K League will pick the SNICKERS® “Hungriest Player to Watch” – the player who has the most on the line that night and the most to prove. This activation will take place each game night for the rest of the 2019 season, including the 2019 NBA 2K League Playoffs and Finals, which tip off Wednesday, July 24.
Stance Socks sponsors NBA 2K League The NBA 2K League announced today a multiyear partnership with Stance to serve as the league’s official sock provider. The popular sock and underwear brand will supply the NBA 2K League’s 21 squads with team-branded designs, and in-game avatars will also be outfitted in Stance socks. This marks Stance’s first esports outfitting partnership.
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