BodyArmor sponsors New York City FC BODYARMOR Sports Drink today announced a multi-year partnership with New York City Football Club, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
Diageo sponsors New York City FC Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Knot Standard sponsors New York City FC New York City FC today announced an exclusive partnership with Knot Standard®, a leader in premium, custom menswear. The agreement will see Knot Standard serve as the team’s official provider of pre-game formal attire. Starting on September 8, prior to NYCFC’s home match against D.C. United, first team players and coaches will arrive at Yankee Stadium wearing custom suits, made and tailored by Knot Standard.