Fitbit signs deal with New York City Marathon Fitbit (FIT), the leader in the connected health and fitness market, today announced a two-year partnership with New York Road Runners designed to provide runners of all levels with relevant data, inspiration and guidance to reach their goals at the TCS New York City Marathon. The association between Fitbit, the first-ever official fitness tracker partner of the race, and the largest marathon in the world, extends beyond race day, encouraging runners to participate in enriching community-building activities and to use Fitbit’s platform of activity trackers and mobile tools to perform at their personal best.
New Balance sponsors New York City Marathon Asics, which had a record $1 billion in sales in North America and Brazil last year, up 15 percent, also is being replaced as Los Angeles Marathon title sponsor by the Skechers Performance division of the shoe and apparel company Skechers. That marathon’s name will be changed beginning next year from the Asics L.A. Marathon to the Skechers Performance Los Angeles Marathon.
Abbott signs deal with New York City Marathon NEW YORK, October 15, 2015 — New York Road Runners and global healthcare company Abbott will partner for the 2015 TCS New York City Marathon, set for Sunday, Nov. 1. The partnership complements Abbott’s existing title sponsorship of the global Abbott World Marathon Majors.