Panerai partners with Oracle Team USA Panerai, which has for more than a decade sponsored its own Classic Yachts Challenge racing series, announced at SIHH that it will take an even bigger role in the world of yacht racing, becoming the official partner of the 35th America’s Cup. The Swiss-made, Florentine-born watch brand has also partnered with two major America’s Cup racing teams: Oracle Team USA, which won the most recent Cup in historic fashion, and Softbank Team Japan, the first Cup competitor from Asia in 15 years. Of course, the new partnerships are being commemorated with several new limited-edition America’s Cup watches. Here’s what you need to know about them.
Airbus partners with Oracle Team USA As Official Innovation Partner of ORACLE TEAM USA for the 35th America’s Cup, AIRBUS will share the know-how of its engineers and experts in fields such as aerodynamics, instrumentation and simulation, composites, structures, hydraulics and data analysis to work with the ORACLE TEAM USA design team.
Shellback Rum partners with Oracle Team USA SAN FRANCISCO, July 17, 2013 /PRNewswire/ --Today Shellback Rum announced distinction as the Official Rum Supplier of ORACLE TEAM USA, defender of the 34th America's Cup. As a proud sponsor of the defending America's Cup champions, Shellback Rum is bringing the spirit of nautical competition to markets across the country with a series of events celebrating yacht racing, all culminating at the America's Cup Finals, September 7-21.
Gap partners with Oracle Team USA San Francisco, July 9, 2013 – Banana Republic and ORACLE TEAM USA are pleased to announce that Banana Republic is the Formal Attire supplier of ORACLE TEAM USA. Founded in San Francisco 35 years ago, Banana Republic is proud to support ORACLE TEAM USA as they defend the 34th America’s Cup on San Francisco Bay in September 2013.