Panerai signs deal with Oracle Team USA Panerai, which has for more than a decade sponsored its own Classic Yachts Challenge racing series, announced at SIHH that it will take an even bigger role in the world of yacht racing, becoming the official partner of the 35th America’s Cup. The Swiss-made, Florentine-born watch brand has also partnered with two major America’s Cup racing teams: Oracle Team USA, which won the most recent Cup in historic fashion, and Softbank Team Japan, the first Cup competitor from Asia in 15 years. Of course, the new partnerships are being commemorated with several new limited-edition America’s Cup watches. Here’s what you need to know about them.
Sperry sponsors Oracle Team USA “Until you experience it yourself, there’s no way to describe the importance of the right shoe on your feet during the most intense moments of competition,” said ORACLE TEAM USA skipper and helmsman Jimmy Spithill. “Sperry is listening to our candid input in real-time and customizing the ultimate performance shoe that will hopefully lead us to another victory in 2017. Sperry’s support of our sport, along with giving us the tools for success, allows us to be the best athletes we can be.”
Ironshore partners with Oracle Team USA Ironshore Inc. has been named Official Insurer for ORACLE TEAM USA for the 35th America’s Cup. Ironshore will provide comprehensive insurance coverage for the team, from the Louis Vuitton America’s Cup World Series Bermuda regatta, taking place Oct. 16-18, 2015, through to the America’s Cup finals in Hamilton, Bermuda in June 2017.
Airbus partners with Oracle Team USA As Official Innovation Partner of ORACLE TEAM USA for the 35th America’s Cup, AIRBUS will share the know-how of its engineers and experts in fields such as aerodynamics, instrumentation and simulation, composites, structures, hydraulics and data analysis to work with the ORACLE TEAM USA design team.