Bud Light partners with Overwatch League The Overwatch League today announced a deal with AB InBev (ABI), naming the beverage company the league’s official beer partner. Effective immediately, ABI’s Bud Light brand will be the official beer of the Overwatch League and will be activating at fan watch parties around the world (excluding China). The partnership will include sponsorship of fan activations when the Overwatch League goes on the road at the Dallas and Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and Bud Light will also be activating at the Overwatch League’s 2019 Grand Finals, the location and date of which will be announced soon.
State Farm partners with Overwatch League The Overwatch League™ returns to action today for the official start of the 2019 season. This season, 20 teams will compete for the league championship and a share of the US $5 million prize pool. The world’s first major global esports league with city-based teams will be even more fan-friendly, with more ways to watch via enhanced viewing technology through the Twitch All-Access Pass program, expanded broadcast and digital distribution, and a brand-new online shop loaded with team and player merchandise.
Coca-Cola partners with Overwatch League Coca-Cola has signed a multi-year deal with the Overwatch League and has been named the league’s official global beverage sponsor across all non-alcoholic beverage categories. In addition, Blizzard Entertainment has named Coca-Cola the official global beverage sponsor for the broader Overwatch esports ecosystem, including Overwatch Contenders, Open Division, Tespa (in North America), the Overwatch World Cup, and BlizzCon®. Coca-Cola will also be the official North American beverage sponsor across all non-alcoholic beverage categories for the Overwatch game.
Fanatics sponsors Overwatch League The Overwatch League today announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league.
Twitter signs deal with Overwatch League IRVINE, Calif.--(BUSINESS WIRE)--The Overwatch League™ and Twitter today announced a new multiyear deal to bring highlights and livestream content to the platform, continuing with the Overwatch League All-Star Weekend, happening Aug. 25–26 at Blizzard Arena Los Angeles. The collaboration breaks new ground in creative programming and video-on-demand content.