Homer signs deal with PBS Kids - HOMER, the child-centered learning company behind the award-winning HOMER digital learn-to-read program, today announced the details of new sponsorships of two exciting PBS KIDS series. In February, HOMER kicked off a sponsorship of The Jim Henson Company’s DINOSAUR TRAIN and WGBH Boston’s newcomer PINKALICIOUS & PETERRIFIC, based on the popular children’s book series by Victoria Kann.
Build A Bear sponsors PBS Kids Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, "Curious George" and "Wild Kratts." It's a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it's planning a return to traditional media like TV in order to reach more moms.