Coca-Cola signs deal with Perfect Vodka Amphitheatre LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- The Coca-Cola Company (NYSE: KO) and Live Nation (NYSE: LYV) announced today a multi-year strategic sponsorship and marketing alliance. The new association leverages Live Nation's artist-to-fan distribution platform to provide The Coca-Cola Company with a broad range of integrated marketing opportunities spanning Live Nation's venues, concerts, content, VIP experiences and online ticketing and ecommerce operations in the United States.
901 Silver Tequila sponsors Perfect Vodka Amphitheatre Live Nation announces today a new multi-year sponsorship deal with 901 Silver Tequila, the new premium tequila brand launched earlier this year by Justin Timberlake and Diab Importers. The deal makes 901 (the area code of Timberlake's hometown of Memphis) the official tequila sponsor of the majority of Live Nation venues throughout the United States.
Cruzan Rum signs deal with Perfect Vodka Amphitheatre Coral Sky Amphitheater is a 19,000-seat open-air music venue in West Palm Beach, Florida. The facility, owned by the South Florida Fairgrounds, is a modern amphitheater used primarily for concerts and other performances. The loading dock and backstage area is sometimes used for concerts that are general admission standing room only (mostly heavy metal concerts), while the amphitheater stage is used as the backstage area in these situations. History