Pro Football Focus (PFF), owned by broadcaster and former National Football League player Cris Collinsworth, already works with all 32 NFL teams, as well as more than 95% of the Power Five college football programs.

The data service was initially created for coaches and team executives to analyze individual players, plays and team performance. It details the actions of every athlete on every play, creating a database that can be mined to make calls and predict outcomes in various scenarios. As fans became more tech- and data-savvy, the company saw an opportunity to sell a consumer product, especially for fantasy football players and gamblers.

The ambition for PFF mirrors that of Collinsworth, lead analyst for “Sunday Night Football” on NBC and one of the most influential sports broadcasters. The telecast uses PFF data and Collinsworth has used his media experience to expand that business inside PFF as well, creating podcasts and content around events like the NFL draft.

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