Diageo signs deal with Philadelphia Union Major League Soccer is on a roll. Last season, the league set new highs in TV viewership, average ticket price and social audience. Prospective team owners are still clamoring for a share of the league even at a $200 million expansion fee, and brands have been shelling out to associate with the ascending soccer league. In 2017, Adidas agreed to pony up $117 million per year for its apparel deal, and in the few years since, MLS has added or renewed deals with the likes of Audi, Heineken, MGM Resorts, Home Depot and meditation app Headspace.
Braskem sponsors Philadelphia Union Core to the new partnership is a Closed Loop Recycling Program through which the Philadelphia Union will work in conjunction with Braskem to promote the collection and recycling of polypropylene (PP) cups and caps used at the Talen Energy Stadium. The program is aimed at diverting thousands of pounds of PP cup usage annually at the stadium. Through the Closed Loop Recycling program, all plastic beverage cups sold in the stadium will be made of PP, which is fully recyclable and identified with the number "5" consumer recycling identification code. PP cups and caps will be collected at all events taking place at Talen Energy Stadium.