Starwood Hotels and Resorts signs deal with Pitchfork Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc. (HOT), today announced a new way for consumers to “Stay Independent” through a new partnership with Pitchfork, the most trusted voice in music. From Palm Springs to Paris, and London in between, Tribute Portfolio and Pitchfork will spotlight both emerging artists and established pioneers who apply a true independent mindset to their musical craft regardless of genre. The partnership will feature three exclusive pop-up events at Tribute Portfolio properties during key music festivals, with programming curated by Pitchfork. Kicking off during Coachella Music Festival (April 15-17), Pitchfork’s popular P4K Radio will broadcast live from The Riviera Palm Springs, a Tribute Portfolio Resort, with on-air guests such as Tyler Pope from LCD Soundsystem, Shamir, No Age, Courtney Barnett, DJ Mustard, Deafheaven, No Age, Nosaj Thing, Bad Bad Not Good, and Girlpool.
Ford sponsors Pitchfork Every five years or so, the Ford Motor Company readies what it likes to call “white-space vehicles,” brand-new cars without a direct category or competitor. For its latest offering, the 2014 Transit Connect Wagon, Ford identified the vehicle’s key consumer as the “impassioned indie,” a young individual passionate about about their hobbies and interests, and quickly turned to music to reach them.