Microsoft signs deal with Pocono Raceway LONG POND, PA (July 21, 2015) – Pocono Raceway and Microsoft announced today the renaming of the annual August NASCAR Sprint Cup Series (NSCS) race held at “The Tricky Triangle” as the Windows 10 400. The Windows 10 400 race weekend will take place from July 31st to August 2nd, just two days after the launch of Windows 10. For the first time ever, Microsoft’s popular operating system will be offered as a free upgrade* to customers with qualified Windows 7 and Windows 8 devices.
Axalta Coating Systems partners with Pocono Raceway Axalta Coating Systems (AXTA), a leading global manufacturer of liquid and powder coatings, and Pocono Raceway today jointly announced a multi-year partnership that will include an integrated sponsorship campaign and the renaming of this year’s June NASCAR Sprint Cup Series (NSCS) race held at ‘The Tricky Triangle.’ The “Axalta ‘We Paint Winners’ 400” marks the first time that Axalta will be a title sponsor in a NASCAR Sprint Cup Series race.
Bernard Richards partners with Pocono Raceway LONG POND, PA (July 5, 2014) – Pocono Raceway announced today a multi-year partnership with Bernard Richards Manufacture (BRM), an iconic, international watchmaker. BRM will serve as the “Official Timekeeper of Pocono Raceway” for all of ‘The Tricky Triangle’s’ major events, including this weekend’s Pocono INDYCAR 500 Fueled by Sunoco.
Google sponsors Pocono Raceway LONG POND, PA (June 6, 2014) – Pocono Raceway has partnered with Google Business View Program, a division of Google Maps, and Aerial Media Productions. “The Tricky Triangle” becomes the first NASCAR track in the country to partner with this Google platform. Additionally, the Raceway has hired another company to capture video using an unmanned aerial vehicle (UAV).