HotelPlanner signs deal with Pro Bowlers Association HotelPlanner, which provides group hotel discounts, has entered into a sponsorship agreement with the Professional Bowlers Association (PBA) to become the organisation’s official hotel booking partner. The PBA is an organization of more than 3,200 of the world’s best bowlers representing 20 countries who compete in PBA Tour, PBA International Tour, PBA50 Tour and PBA Regional competition. “Our partnership with HotelPlanner.com is a natural because, like other sports tours, most of our members who compete internationally on our PBA, PBA50 and PBA Regional Tours travel extensively,” said PBA Commissioner Tom Clark. “As a sports organization that is involved in staging approximately 220 tournaments throughout the world during the year, economic travel is something that benefits our members, our legion of loyal fans, and all facets of our business operations.” HotelPlanner.com is a leading provider of hotel sourcing for all types of organizations. The company’s technology ensures the lowest rates for event planners by allowing customers to receive quotes online directly from hotel group sales managers. HotelPlanner.com’s promise is, “We guarantee the lowest group rates or we'll pay for your hotel room.” “We’re excited about working with the PBA as this is another demonstration of our commitment to all types of professional sports.” said Tim Hentschel, CEO. “With the large number of scheduled tournaments, travelers and fans the PBA is a perfect venue to showcase our professional hotel sourcing capabilities.
Geico sponsors Pro Bowlers Association Published July 23, 2012, Page 10 With the Professional Bowlers Association looking to adopt more of a team-oriented, motorsports model of competition, Shamrock Sports and Entertainment, an agency founded by former NASCAR marketer Brian Corcoran, has been named the PBA’s new sales and marketing agency. Geoff Reiss, who joined the PBA as vice chairman in March 2011 and was named CEO last November, described the new model of competition as one in which different teams would compete, similar to NASCAR, and those team competitions would share the stage with the traditional, individual bowling competition. Each team would be backed by an individual sponsor and would feature one top-tier “franchise bowler.” Reiss added that the amount of branding and product integration will likely exceed NASCAR’s.