KOK Sports signs deal with Real Madrid The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and 2022/23). The two organisations will work together to develop unique content and interactive experiences for all Asia-based Real Madrid fans.
Marathonbet partners with Real Madrid Real Madrid and Marathonbet have signed an agreement by which the leading online bookmaker becomes an official partner of the Club in Russia. As part of this alliance, Marathonbet will count on with visibility on the virtual LED boards in Russian broadcasts utilizing digital overlay technology. In addition, customers will receive exclusive offers and will be able to enjoy special events organised by the bookmaker during the 2019/20 season, such as match day VIP experiences and meet and greets with Real Madrid players and legends. Marathonbet is Real Madrid's first Russian partner in its 117-year history. Since its inception in 1997, Marathonbet has offered live and pre-betting online betting on a wide variety of sports and events.
ManBetX sponsors Real Madrid Real Madrid and ManBetx have signed an agreement to make the company the club's new regional sponsor in the sports betting category across the majority of Asia. The deal will run for two seasons (2018/19 and 2019/20) and the club's Director of Institutional Relations Emilio Butragueño had the following to say at the signing ceremony: “It’s a great honour for us to link our name to such a highly prestigious international brand leader. This union will further enable us to move closer to our fans in Asia”. Xavi Wong, Sponsorship Manager of ManBetX, was also present at the event and praised the deal: “Real Madrid´s history throughout the years speaks for itself, proving to be the best club in the world, as ManBetX is the best within its field”. Lastly, club ambassador Arbeloa recalled the passion felt for Real Madrid by fans in Asia, something he experienced first-hand during his time as a player.
Lai Sun Group signs deal with Real Madrid The presidential box at the Santiago Bernabéu stadium hosted the presentation for the collaboration agreement between Real Madrid and Lai Sun Group. The event was attended by Emilio Butragueño, director of Institutional Relations of the club; José Ángel Sánchez, general director of the club; the former players Raúl González and Roberto Carlos; Peter Lam, president of Lai Sun Group; John Tse, director of the Novotown Project; Larry Leung, director of Business Development at Novotown Project; and Zhang Zhiyun, director general of the National Tourism Administration in China. Butragueño said the agreement: "Our vocation is always to share the experience of belonging to this club. Today we are happy because we present an agreement that will allow us to be closer still to a great country like China, a place which we have had a great emotional bond with for a long time.