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Auto Racing - Teams
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak. read more
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress. The team currently fields the #27 Menards Chevrolet for Paul Menard, the #29 Budweiser/Jimmy John's Chevrolet for Kevin Harvick, and the #31 Caterpillar Inc./General Mills Chevrolet for Jeff Burton in the Sprint Cup Series. In the Nationwide Series, the team fields the #2 OneMain Financial Chevrolet Impala for Elliott Sadler, the #3 AdvoCare Chevrolet for Austin Dillon, and the #33 Rheem/Menards/South Point Hotel, Casino & Spa Chevrolet for various drivers. In the Truck Series, the team fields the #2 Chevrolet Silverado for Tim George, Jr. and Brendan Gaughan, the #3 Bass Pro Shops Chevrolet Silverado for Ty Dillon and the #22 Rip It Chevrolet Silverado for Joey Coulter in the. RCR also runs developmental drivers in the ARCA Racing Series, fielding the #31 Chevrolet for Tim George, Jr.. RCR has fielded cars for notables such as Dale Earnhardt, Ricky Rudd, and Neil Bonnett. RCR has had at least one car in every Cup race since late 1972, the longest such active streak. read more
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Wix Filters signs deal with Richard Childress Racing Newman will drive the black and yellow No. 31 Chevrolet SS at Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August, while Gaughan will carry the WIX Filters colors at Auto Club Speedway in March.WIX Filters will also become a technical partner to both RCR and ECR Engines, providing air and oil filters as well as research and development support. WIX will utilize marketing rights to RCR's drivers, cars and teams in the Sprint Cup Series and Nationwide Series. All RCR race cars will be adorned with the WIX Filters logo under the hood."Since 2010, Ryan Newman has been a tremendous advocate of the WIX Filters brand, both on and off the track," said Mike Harvey, brand manager for WIX Filters. "Our customers have valued our relationship with Ryan, and we look forward to continuing our partnership with him in 2014. In addition, our technical partnership with RCR goes back many years, and we are excited to play a role at both RCR and ECR Engines.""WIX Filters is a first-rate partner to have for any team in racing," said Richard Childress, president and CEO of Richard Childress Racing. "They are a market leader and the performance and reliability of their products helps us perform on the track. I look forward to also having WIX featured as the primary sponsor for some races next year with both Ryan (Newman) and Brendan (Gaughan)."A graduate of Purdue University, Newman has amassed 17 wins, 93 top-five finishes, 184 top-10 finishes, 51 pole awards and led 4,617 laps over his 14-year Sprint Cup Series career. His career highlights also include wins in the prestigious Daytona 500 in 2008 and Brickyard 400 earlier this season."I am looking forward to continuing the relationship with WIX Filters," said Newman. "We've had a lot of fun together racing the NASCAR Sprint Cup Series and the NASCAR Whelen Modified Tour. I look forward to representing them at RCR and getting the WIX Filters Chevrolet into Victory Lane."Gaughan will compete full time in the Nationwide Series during the 2014 season in RCR's No. 62 Chevrolet Camaro. Driving for RCR during the 2013 season, the Las Vegas native competed full time in the NASCAR Camping World Truck Series, along with three Nationwide Series starts."WIX Filters has been in the sport for an extremely long time so to have them join RCR is fantastic," said Brendan Gaughan. "I'm thrilled to have them on board and even more excited to have them working with ECR Engines. I'm also looking forward to having such an iconic racing brand associated with my team and I next season."PaddockTalk Perspective 11/2014

Deal

Wheaties partners with Richard Childress Racing Wheaties to sponsor Burton in RCR's No. 31 Chevy October 14, 2011, Team Release, NASCAR.com Like Share WELCOME, N.C. -- Brand replaces Cheerios, becomes focus of sponsorship starting next season Wheaties will become a co-primary sponsor of Richard Childress Racing's No. 31 Chevrolet with driver Jeff Burton beginning in the 2012 NASCAR Sprint Cup Series season.The multi-year program will continue General Mills' primary sponsorship with RCR for key races and associate positioning for the balance of each season with the No. 31 team. The famed Wheaties brand will be replacing Cheerios as the focus of the sponsorship. and shares a rich history with RCR -- Dale Earnhardt was the first NASCAR driver to be featured on a Wheaties box and he drove a Wheaties car for the 1997 All-Star Race. RCR began its current relationship with General Mills in 2008 with the No. 33 Chevrolet and driver Clint Bowyer, sponsored by its Cheerios and Hamburger Helper brands. "With more than a dozen years in NASCAR, General Mills is looking forward to continuing our relationship with Richard Childress Racing," said Patrick Simmons, vice president for General Mills. "At the same time, we're excited about the opportunity to forge a new relationship with Wheaties and Jeff Burton. We value our association with RCR and are thrilled to be part of their organization."Burton has been part of RCR's driver lineup since midway through the 2004 Cup Series season. The 21-time race winner has qualified four times for the Chase for the Sprint Cup."I'm excited to have a company like General Mills and a brand like Wheaties join our No. 31 team," Burton said. "Wheaties is one of the most iconic brands in American history, and my kids use so many General Mills products that I'm sure we have a decent market share of the company in our pantry. I also like that they have worked hard to provide so many healthy choices.""The General Mills partnership with RCR has been terrific, as they have leveraged their program across their portfolio of leading brands as well as with their retail partners," said Ben Schlosser, RCR's chief marketing officer. "General Mills is a blue-chip sponsor in our sport and with their extremely popular brands; they help carry both RCR and NASCAR to families throughout America. Jeff Burton will be a great ambassador for their program so we are very excited to continue the relationship in the coming years." Tags 11/2014

Deal

Safety-Kleen Systems sponsors Richard Childress Racing A- A+It's not everyday you see a NASCAR team getting involved in an effort to get all the air out of the aerosol spray cans. In fact, we don't remember ever seeing a NASCAR team doing such a thing. Until now, that is.Richard Childress Racing it plans to practice in the off-season by making sure aerosol spray cans are emptied and recycled. The effort is being coordinated with the help of Safety-Kleen, a recycling and re-refining solutions provider.Don't go thinking though that the Richard Childress Racing management and crew chiefs will line up, pick a can and start squeezing it until everything comes out. The team will use a new drain system developed by Justrite Manufacturing."We're committed to protecting the environment, and Safety-Kleen handles everything for us that needs specialized management," Bill Patterson, vice president for Richard Childress Racing said about the unlikely endeavor. "They take care of all of the hard stuff - the things no one wants getting into the environment, like oil, paint, solvents and unused fuel. With Safety-Kleen, we know these materials will be properly managed." For the record, getting rid of aerosol cans without emptying them is not illegal, but can damage the environment. Apparently though, Safety-Kleen has some type of inside knowledge about a possible regulation on the matter. As any good business, it plans ahead as a consequence.“We chose to start with the Childress team because we have been recycling their oil and solvents for years," Eric Zimmer, Safety-Kleen said, revealing the reasons behind the collaboration."Richard and his team lead the way on the track and off, so it makes perfect sense that they are the first team to address this issue." 11/2014

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