Liberty National Life Insurance signs deal with Richard Childress Racing RCR announced on Wednesday that its No. 31 Chevrolet will carry new colors during the 2018 season with Texas-based Liberty National Life Insurance company agreeing to a partnership with RCR and driver Ryan Newman. Liberty National (#LNLRacing) will be featured as primary sponsor for select races in 2018 with an associate sponsorship all season.
Kraft Foods signs deal with Richard Childress Racing VELVEETA Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as primary sponsor for select races, beginning June 18 at Michigan International Speedway, and associate sponsorship for the remainder of the 2017 season. The paint scheme was unveiled live on FS1’s “NASCAR Race Hub” this evening.Entrants into the LIQUID GOLD championship experience will have the opportunity to win mini replicas of Ryan Newman’s race helmet and race-worn fire suits from the No. 31 pit crew.
Twisted Tea Brewing Company partners with Richard Childress Racing Germain Racing and Richard Childress Racing announced today that it will partner with Twisted Tea to sponsor Ty Dillon’s No. 13 Chevrolet SS in the Cup Series and the No. 3 Chevrolet Camaro in the XFINITY Series. The No. 1 maker of hard iced tea has been a staple tailgate beverage among NASCAR fans for several years, and now will have a new driver behind the wheel.