Kraft Foods signs deal with Richard Childress Racing VELVEETA Shells & Cheese is partnering with Richard Childress Racing (RCR) and the No. 31 Chevrolet SS team to give NASCAR fans a taste of the one and only LIQUID GOLD. VELVEETA Shells & Cheese will serve as primary sponsor for select races, beginning June 18 at Michigan International Speedway, and associate sponsorship for the remainder of the 2017 season. The paint scheme was unveiled live on FS1’s “NASCAR Race Hub” this evening.Entrants into the LIQUID GOLD championship experience will have the opportunity to win mini replicas of Ryan Newman’s race helmet and race-worn fire suits from the No. 31 pit crew.
Twisted Tea Brewing Company partners with Richard Childress Racing Germain Racing and Richard Childress Racing announced today that it will partner with Twisted Tea to sponsor Ty Dillon’s No. 13 Chevrolet SS in the Cup Series and the No. 3 Chevrolet Camaro in the XFINITY Series. The No. 1 maker of hard iced tea has been a staple tailgate beverage among NASCAR fans for several years, and now will have a new driver behind the wheel.
Kalahari Resorts & Conventions signs deal with Richard Childress Racing Richard Childress Racing is pleased to announce a partnership with Kalahari Resorts and Conventions that will have the World’s Coolest Indoor Waterparks serve as the primary sponsor on Ryan Newman’s No. 31 Chevrolet SS at Pocono Raceway on June 5, 2016.
Nexteer Automotive sponsors Richard Childress Racing SAGINAW, Mich., March 18, 2016 /PRNewswire/ -- Nexteer Automotive will debut its partnership with Richard Childress Racing (RCR) for the 2016 NASCAR XFINITY Series this Saturday, March 19 at Auto Club Speedway in Fontana, Calif. Nexteer is the primary sponsor for the No. 33 Chevrolet Camaro driven by RCR's Rookie of the Year contender Brandon Jones for Saturday's race.