Dixie Vodka signs deal with Richmond International Raceway Richmond Raceway (Richmond) and Dixie Vodka announce a multi-year official partnership on the naming rights to the exclusive Victory Lane Club in the FanGrounds, the track’s modernized infield. The American-made craft spirit brand is now the “Official Vodka of Richmond Raceway” and the home of the post-race champion’s toast will now be in the Dixie Vodka Victory Lane Club.
Sheetz partners with Richmond International Raceway Richmond Raceway and Sheetz announce a multi-year partnership to bring the nation’s fastest-growing family-owned and operated convenience retailer to America’s Premier Short Track. Sheetz is now the Official Convenience Store of Richmond Raceway, and will hold the exclusive naming rights to a FanGrounds Neighborhood and the Scout Village as well as become the presenting sponsor for the Scout Experience. The official names will be the Sheetz Neighborhood, the Sheetz Scout Village, and the Scout Experience presented by Sheetz.
Steakhouse Elite partners with Richmond International Raceway DAYTONA BEACH, Fla. (Feb. 14, 2019) – International Speedway Corporation (ISC) announced today a multi-year, multi-facility partnership with Steakhouse Elite that will feature its premium beef product at ISC facilities beginning with DAYTONA Speedweeks Presented By AdventHealth. Race fans can enjoy Steakhouse Elite’s premium Kobe-crafted and Angus beef products at Americrown and Levy concessions throughout the NASCAR season. In addition, Americrown will serve Steakhouse Elite products in its catering operations.
Virginia Business Systems partners with Richmond International Raceway Richmond Raceway (Richmond) and Virginia Business Systems, one of the country’s largest independently owned office equipment dealers, announced a multi-year naming rights agreement for the new Media Center in the DC Solar FanGrounds as part of Richmond Raceway Reimagined, the track’s $30 million infield redevelopment project. The official name of the new building will be the Virginia Business Systems Media Center.
Markel signs deal with Richmond International Raceway Richmond Raceway and Markel Corporation announce a multiyear partnership on the naming rights to the fan entertainment and programming area of the DC Solar FanGrounds as part of Richmond Raceway Reimagined (Reimagined), the track’s $30 million infield redevelopment project. The new entertainment area near turns one and two of the modernized infield will be named the Markel Entertainment Plaza.