Gardner Denver signs deal with Road America The Gardner Denver 200 Fired Up by Johnsonville will feature a 50-lap format on Road America's legendary 4-mile, 14-turn road course and is slated for a 1:45 p.m., start time. The feature event will be run in-between races from both the Pirelli World Challenge and the SCCA Trans-Am Series, providing fans a full day of action-packed racing. "We are very excited about our new relationship with Road America because it allows us to promote Gardner Denver's market-leading products and solutions on a unique platform while showing appreciation for our team of highly talented employees," said Tim Sullivan, President and Chief Executive Officer of Gardner Denver, Inc. "Motorsports is fueled by innovation and through this entitlement we intend to use the power of motorsports to further increase our momentum in the industry while raising the level of recognition for Gardner Denver's best-in-class technologies to a whole new level."Road America marks the first of three road courses on the NASCAR Nationwide Series schedule and The Gardner Denver 200 Fired Up by Johnsonville could provide a look into how drivers will perform in the other two: Watkins Glen International and the Mid-Ohio Sports Car Course, both in August. The event has also been known to draw an influx of NASCAR Sprint Cup Series stars and various sports car series veterans, eager for seat time and a chance to capture a win at one of the nations' most storied circuits. "Without question we are very excited that Gardner Denver has agreed to be the title sponsor for our NASCAR Nationwide race," said Road America President and General Manager, George Bruggenthies. "We look forward to showcasing Gardner Denver's passion for NASCAR with their employees and our fans and we are equally excited that the Pirelli World Challenge and SCCA Trans-Am series' will be joining in the fun because this is going to be a tremendous weekend of racing."The race weekend begins with Pirelli World Challenge action on Friday, June 20, followed by more incredible door-to-door Pirelli World Challenge excitement on Saturday morning, June 21. The green flag drops at 1:45 p.m., Saturday afternoon for The Gardner Denver 200 Fired Up by Johnsonville NASCAR Nationwide race, which will also be broadcast live on ABC. Additional SCCA Trans-Am series racing rounds out the action-packed weekend on Saturday evening. Tickets are available and additional event details and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Kids 12 and under are free with an adult and racing runs rain or shine.PaddockTalk Perspective
Johnsonville Sausage signs deal with Road America The event at the circuit in Elkhart Lake, Wisconsin will take place on 22nd June and will now be known as the Johnsonville Sausage 200 presented by Menards. The company is set to promote and serve its products across the race weekend in a partnership likely to be worth around US$250,000, based on similar agreements.
Pepsi sponsors Road America Road America Announces Partnership With PepsiRoad America and Lakeside Pepsi Cola announced today a five-year partnership that names Lakeside Pepsi Cola as the exclusive provider of carbonated beverages and select non-carbonated beverages served at Road America. Lakeside Pepsi Cola beverages, including iconic brands such as Pepsi, Diet Pepsi, Mountain Dew, and Sierra Mist, plus other beverages such as Gatorade, Rockstar, Lipton Tea, Ocean Spray Juice Drinks, Aquafina Water, Starbucks Iced Coffee and Frappuccino, will be exclusively served at the track, with Pepsi named as the official soft drink of Road America."We are very pleased to be adding Pepsi to Road America's growing list of corporate partners," said Road America president and general manager George Bruggenthies. "We've been very fortunate that we have what we feel are the greatest sponsors in the sport and bringing Pepsi into our family is a perfect fit for where we are and where we intend to go. We are anxiously looking forward to a long and rewarding partnership with what is one of the most recognized and respected companies in the world.""Lakeside Pepsi Cola is very excited to partner with a revered venue such as Road America," said Pete Schueller, vice president of Lakeside Pepsi Cola. "We look forward to working together as we bring our broad product portfolio to race fans at America's National Park of Speed and develop exciting consumer marketing programs to help grow our businesses together."The multi-year partnership between Road America and Lakeside Pepsi Cola also includes a number of shared multi-state marketing initiatives designed to help both entities increase brand awareness and promote their products throughout the area and the racing community.Road America's first race weekend will be May 17-19, when it hosts the (SVRA) Spring Vintage Weekend. Two-wheeled action takes center stage when the GEICO Motorcycle AMA Subway SuperBike Doubleheader hits the track on May 31-June 2. One week later, June 7-9, vintage motorcycle enthusiasts will be on track during the AHRMA Vintage Motorcycle Classic, followed by the WeatherTechÂ® Chicago Region SCCA June SprintsÂ® from June 13-16 - Road America's longest running annual sports car event.The NASCAR Nationwide Series and ARCA Series roll into Road America on June 20-22, bringing intense wheel-to-wheel stock car racing action to the nation's most intimidating road course. A mid-summer classic, The HAWK with Brian Redman, takes place July 18-21, and has quickly grown to become one of the largest vintage racing events in the country. Chevrolet's Corvette will receive top honors as the featured marque during The HAWK in celebration of Corvette's 60th Anniversary.In early August, Road America will host the Ferrari Club of America's 50th Anniversary, August 1-4, and the following weekend on August 8-11, the newly formed GRAND-AM / ALMS Series takes over Road America's 4-mile circuit for what will be the most incredible weekend of sports car racing in the world. Fans will get to see the VISITFLORIDA.com Sports Car Challenge 250 GRAND-AM Rolex Sports Car Series race on Saturday, Aug. 10, with the Road America 245 Powered by Orion Energy Systems ALMS race presented by Tequila Patron on Sunday.September 6-8, the VSCDA Elkhart Lake Vintage Festival returns, featuring several impressive machines including many pre-war racers and Can-Am enthusiasts. The 2013 season is capped off with the 50th Anniversary of the SCCA National Championship RunoffsÂ® September 19-22, where more than 600 competitors will attempt to make history at America's National Park of Speed.PaddockTalk Perspective