Johnsonville Sausage signs deal with Road America "Johnsonville is excited to continue its longtime racing support at Road America," said Ron Schroder, brand manager at Johnsonville. "We're proud to elevate our involvement this year as a title sponsor of the NASCAR XFINITY Series race in August, when some of the best drivers in NASCAR will battle the challenging Road America course. It's going to be an outstanding day of racing."
Gardner Denver sponsors Road America The Gardner Denver 200 Fired Up by Johnsonville will feature a 50-lap format on Road America's legendary 4-mile, 14-turn road course and is slated for a 1:45 p.m., start time. The feature event will be run in-between races from both the Pirelli World Challenge and the SCCA Trans-Am Series, providing fans a full day of action-packed racing. "We are very excited about our new relationship with Road America because it allows us to promote Gardner Denver's market-leading products and solutions on a unique platform while showing appreciation for our team of highly talented employees," said Tim Sullivan, President and Chief Executive Officer of Gardner Denver, Inc. "Motorsports is fueled by innovation and through this entitlement we intend to use the power of motorsports to further increase our momentum in the industry while raising the level of recognition for Gardner Denver's best-in-class technologies to a whole new level."Road America marks the first of three road courses on the NASCAR Nationwide Series schedule and The Gardner Denver 200 Fired Up by Johnsonville could provide a look into how drivers will perform in the other two: Watkins Glen International and the Mid-Ohio Sports Car Course, both in August. The event has also been known to draw an influx of NASCAR Sprint Cup Series stars and various sports car series veterans, eager for seat time and a chance to capture a win at one of the nations' most storied circuits. "Without question we are very excited that Gardner Denver has agreed to be the title sponsor for our NASCAR Nationwide race," said Road America President and General Manager, George Bruggenthies. "We look forward to showcasing Gardner Denver's passion for NASCAR with their employees and our fans and we are equally excited that the Pirelli World Challenge and SCCA Trans-Am series' will be joining in the fun because this is going to be a tremendous weekend of racing."The race weekend begins with Pirelli World Challenge action on Friday, June 20, followed by more incredible door-to-door Pirelli World Challenge excitement on Saturday morning, June 21. The green flag drops at 1:45 p.m., Saturday afternoon for The Gardner Denver 200 Fired Up by Johnsonville NASCAR Nationwide race, which will also be broadcast live on ABC. Additional SCCA Trans-Am series racing rounds out the action-packed weekend on Saturday evening. Tickets are available and additional event details and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Kids 12 and under are free with an adult and racing runs rain or shine.PaddockTalk Perspective
Johnsonville Sausage sponsors Road America The event at the circuit in Elkhart Lake, Wisconsin will take place on 22nd June and will now be known as the Johnsonville Sausage 200 presented by Menards. The company is set to promote and serve its products across the race weekend in a partnership likely to be worth around US$250,000, based on similar agreements.